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Prepping your business for holiday marketingEven if the Christmas Season isn't around the corner, there are a handful of other holidays you need to concern yourself with in order to develop a marketing plan. The 4th of July, Labor Day, Halloween, Valentines Day, and other holidays all provide your company with a great opportunity to reach out to new and existing customers. No matter what time of the year it is and what holiday you are gearing up for, here are some tips that will help you properly market your business:
1. Plan ahead. Get out your calendar and write down all of the holidays for the upcoming year. Plan out your marketing strategy well in advance so you aren't trying to throw it together at the last minute. Your holiday marketing strategy may change with the economy and the needs of your customers so it's a good idea to plan ahead. This way you can set aside some spare cash for the marketing tactics you want to use and you can alter them without redoing the entire thing if there are problems. A large part of successful holiday market comes down to your communication with your customers. What are you doing to build relationships with your customers when they are in the store? Do they feel like you value their business? Treat them with respect and be sure to ask them how they are and how they are doing to show them that you are truly interested in their needs. The holidays throughout the year are great for businesses as it's a given that you know what type of marketing pitch to follow. Pay attention to the holidays and find ways to use them in your marketing strategy. |
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