marketing articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

Promotional ideas for your small business.


Starting and keeping a small business running is costly enough. The most successful small businesses work out cost efficient, consumer reaching, small business promotional strategies. These promotional strategies are cost effective, usually staying within the tight budget of the small business. Reach the highest amount of the consumers and, can be used over a long period of time.

Some basic promotional ideas that a small business can do are: fliers, vehicles, press, newsletters, free samples, contests, and speaking engagements. Most of these take time, but the overall success will occur for each contact or touch you have with your customer.

Location! Location! Location! Make sure you look for the key location, where your target group consumer will be. It would be more successful to give free samples of a wrinkle reducer away at a grocery store, or mall instead of the roller ring or sun block at a park or swimming pool, instead of an indoor theatre.

Reach the most amount of your target group with the smallest amount of cost necessary. The easiest way to do this is fliers. The fliers should be short, simple, eye catching and descriptive. The customer gets so much junk mail etc that they need to be able to see what you are selling right away. Use pictures and power words to get the most across in about 2 seconds.

Let the customer know your qualities. What makes your business better, more memorable, more fun, or why is your product the better deal. Show your product off. Get up and brag. Your small business is the best. Getting the information across in your small business promotional strategy is the way to help your target group know what you have to offer.

Powerful presentations of your product are one of the most effective ways to promote your small business.Prepare yourself for the best presentation possible. Be ready to answer questions, ask questions, building a rapport, show the advantages, show one idea at a time, and put the product in the consumer's hand.

Show pictures, results, and statistics.
That way you can reach all the consumers curiosity trigger points. Finally leave information for the consumer to review at the end of the presentation. Have product available for the shopper to purchase at the end of the presentation. Though, many of us are thinkers. We may not acquire anything at that moment. We may need to go home and think about it. But, the presentation will be in our mind and the information will be in our pocket.

Knowing your customer is imperative in knowing what to use as your promotional ideas.
Appeal to the greater good. We all love free stuff. Give away a free sample. Let the consumer try out what you have to offer. Choice is always better. Make your product visible.

Use repetition in your promotional ideas for your small business. Consistency and repetition make it easier for the consumer to think of your small business in their time of need of your product. What is the first thing you think of when you hear hamburger. Many of us remember the most advertised, promoted burger joint in our neighborhood. Even if the hamburger is not the best, people go where they think about.

Promoting yourself and your business is the goal
. Creating a cost effective, consumer reaching, long lasting small business promotional plan with great ideas is the steps to get to that goal.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *

Business Info
Marketing and Sales
Small Business

Sponsored Links
Recent Articles


Copyright 2003-2020 by - All Rights Reserved
Privacy Policy, Terms of Use