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Requirements of good advertising

moneytree23274927.jpg Advertising is the way that companies let you know about them and their products.So you have to make sure that as a representative of the company, you are producing the best advertisements possible for the company so that it will be profitable.

Good advertising has to have several things.An advertisement has to connect with the audience.It has to be unforgettable.It has to have some sort of trademark or something to remember it by every time.It has to be clear and to the point.And you have to have research and tests done on your commercial before it goes out into the public.

You have to connect with your audience.When you are creating an advertisement, you have a group of people that you want to focus on.Make sure that you are figuring out what they like and need.You have to put that information into the advertisements.You can't just have things that they like in the advertisements, but also have some sort of message incorporated into it.You have to make sure that they are loving what they see and have to go out and buy it.

You advertisements have to be unforgettable.Super Bowl advertisements have a reputation for being the best commercials of the year.But if you want a really good advertising campaign, make commercials like those all year round.People don't forget a really funny commercial or one that was really crazy and not something you usually see.You don't have to shock the world, just be creative.For example, Sony came out with an advertisement to promote one of their new televisions where they dumped one million bouncy balls down the streets of San Francisco.It was an amazing commercial to see.No one was talking, just music and words, but it was amazing to see.People don't forget advertisements like that.

A really good advertising campaign will also have something like a trademark or something that connects them all.That way customers see the different commercials but know they all relate to something.For example, Geico has the gecko in most of their commercials, or the cavemen.Everyone knows about the Geico gecko and the Geico cavemen.It's become so familiar with everyone.

An advertisement also has to be clear.You can't have a whole bunch of information or you will confuse customers.Make it informative but to the point.Don't have any extra words or designs or acting in the advertisement.

Before you run even one advertisement you need to have research done on it.All companies do.You have to have research done on a control group and get feedback from them.Their feedback will let you know if the commercials and advertisements will actually impress customers and encourage them to go out and buy your product.Don't take their comments as criticism but as ways to improve what you have already done.They are the people who will be seeing the advertisements, so they will most likely have the best opinions of what needs to be changed and fixed.If you created the advertisement, it probably won't be easy to see the mistakes and what needs to be improved, so make sure you do the research.

A good advertisement has to have all of these components.If an advertisement is forgettable but is funny, the product will sell, but not as well.Make sure that you are putting everything together and are doing the research on what is working in the advertisement and what isn't.This will help to make sure the advertisements are the best you can ever have.

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