Sales training products, everything you need to know.
With the individual teams having specific needs for their training, there is one of two ways to handle this. You can hire a professional service to plan out your training and the products you will use. Or, you can research the training yourself, and find the products that will compliment the training. This really is easier than it sounds.
The reason it is easy, it because everything you need is available through the Internet. Also, if you know what type of training you want to conduct, you will be able to get the products to match that training.
You will want to work closely with your training manager, and trainers. They will be able to offer some suggestions on what they could use to make their training more effective.
For the ease of training there are several different options available to use. You can purchase CDs, DVDs, courses, seminars, posters, displays, etc. The training products you purchase need to be able to accomplish two things, visibility, and interesting.
The training products you look for should cover some of the basic areas of sales that most salespeople lack training in. Here is a list of those things.
Cold call success. Most salespeople have a very hard time with cold calls. This is because they feel that they are intruding on the customer. This may or may not be the case. However, how they handle the cold call will be what appears invasive, or just a polite product introduction.
Handling questions. Salespeople need to be trained on the products and services they will be offering to the customer. One of the main issues that occur in a lost sale is lack of knowledge equals lack of confidence. Now there are those super salespeople that can wing it no matter what. However that is not the norm. Customers like to buy from some one they trust. This means if the salesperson appears knowledgeable about a product, it will be more likely that the customer will buy from them.
How to get to know the customer is the next area that should be covered. In any sale, taking 10 seconds to talk to a customer will help seal the sell. This is because people want to buy from whom they know, even if it is only for a very short time.
Asking questions. This is an important area that most amateur sales people do not realize the importance. This is because they want to get right to the point. However asking a few questions can power a sell, simply by being able to know what the customer needs.
The sales training you set up, and the products you use should cover these areas or other areas that are specific to your sales team. If they will be doing cold calls more often, the make sure there is intensive training in that area. If they will be presenting the product in person, some great role-playing may help with the initial presentation. Whatever the case may be there are some specifics that can help your training products be more memorable.
If you make sure that these areas are covered with your sales training products and the structure, then you will find that you know all there is to know about good sales training products.