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Should you choose different forms of marketing?

ould you choose different forms of marketing? The simple, practical answer seems to be: Yes! Of course! Diversity is better than no diversity, you don't want the same old boring approach your whole life do you, and so on.
But the answer to that last question could, obviously, be yes. You may have developed a marketing campaign for your product a long time ago, business is booming, and it hasn't let you down yet. But you've realized that the future of advertising is really going to belong to the Internet, or, if that's too bold a statement, it's certainly true to say that the future of advertising will be tied up in the Internet in a significant way. And as every good investor and businessperson knows, it's better to get in early than late.
We're not just talking about the Internet here; you could be an Internet guru searching for another venue in which to sell your wares. Let's look some of the advantages of using different forms of marketing, and then you can decide for yourselves (but maybe after a little more research) what's right for you, your family, your business.

1. The fact is, you're probably already using more than one form of marketing, and we should look at some tried-and-true methods that are also starting to make exciting advances in the technological world. By marketing we could mean newspaper, radio, television, handbill, bus, Internet, direct mail, door to door, and so on. Let's look at direct mail for a moment.
2. Direct mail advertising has been with us for a long time. Some businesspeople use it, some don't. But it really is, even after all these years, a remarkably effective way to get the word out about a new business in town, or a new deal being offered by an old business, etc. The great thing about direct mail marketing, as opposed to renting a billboard or advertising in a newspaper, is that you know there's a good chance that Mr. So and So or Mrs. Such and such will have at least looked at the name on the envelope (your name, your company), before sighing and tossing it into the trash heap. What happened there is more significant than people think. When shoppers go looking, they're sometimes confused by the sheer number of stores around them, each claiming to be the best. If Mrs. Such and such remembers the name of your store form your envelope, there's a good chance she might come in.
3. The Internet counterpart of direct mail is another expanding way of marketing a lot of people personally, and for even less money than direct mail. Email marketing has been slow to catch on in some places, because people get irritated by seeing someone else's name in their private email account, etc. Fact is, it's nodifferent than the mailman delivering an advertisement in the mail, but sometimes it takes people quite a long while to catch up. One of the neat things about Internet marketing, though, is that-well-say you had something you just knew would sell like wildfire to students. Only you don't have time to hand out a free T-shirt a Michigan State and hope the word catches on. What email marketing would let you do is advertise your product in a whole bunch of student email accounts at once. If your product is as good as you say it is, you're going to get a lot of more "Hey, look at this!" and a lot less of merely clicking it away into the trash.
4. There other exciting options for marketing on the Internet, such as using the powerful tool engine to calculate what words people type in most often when looking for a certain item, filling your site with those words, and appearing on the first screen Mr. Such and such lands upon. Your chances at that point are very, very good that he'll click on your link and learn more about you.

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