SMS Advertising

SMS advertising is a great emerging advertising option where marketers can send out content that consumers can subscribe to via SMS. This might include stuff like news alerts, sports, scores, and horoscopes. It can also include basic advertising, but should always provide value of some kind to the consumer.

Marketers can use ads in a number of ways:
1. Build up the SMS opt-in list. SMS is an emerging market but because it deals with highly personal devices, there are laws and rules that govern its use. For example, you can't send unsolicited information to someone via text. This is a violation of law. So, companies that want to engage in SMS advertising have to build up what is called an opt-in list. This is basically a way to gain permission from users to send them information via their mobile device. There are a number of ways to build opt in lists. Generally, you use the other forms of marketing you already have set up to build-up your SMS opt-in list.

2. Drive traffic. SMS advertising can be very useful for driving traffic. It can include links back to mobile sites, or click to call features that help consumers gain quick access to the product or service being offered. Additionally, as you incorporate SMS advertising into your marketing mix, you gain more exposure and drive traffic on your website, etc. It is a great all around form of marketing.

3. Drive engagement. SMS marketing and advertising is done via text to people's personal mobile devices. These are devices that are typically carried around all day, and are customized with apps, ring tones, background photos, etc. Thus, when you advertise through this medium, you are getting close and personal with your consumer, and increasing the level of engagement they have with your company.

Mobile advertising is typically done through mobile ad networks. You can buy ad space from mobile search providers to receive answers back via SMS. This works well for any brand looking to align with specific content. It is also a great way to position yourself as an authority in the mobile marketing world.

Marketers can use SMS to align their brand with an activity that appeals to their target audience. It is a very useful tool.

Understanding how to use SMS and the various options for this form of marketing is going to increase your success. Content options for SMS-
1. Text content, product information, tips, polls, trivia. You can use SMS to provide value of some kind (entertainment, savings, info), to your consumers. This is a very popular reason for consumers to opt-in to your SMS list.
2. Coupons, and codes. People like to save money, and one option for SMS content is savings for consumers. They can receive promotions and coupon codes and discounts that are exclusive to those that are part of the SMS opt-in list.
3. Links to mobile websites. More and more people are using their smart phones to browse online, and SMS is a fast, convenient way to provide users with direct links to mobile pages that might interest them, or be of value to them.
4. Multi-media- Video clips, song snippets, ring-tones, etc. can all be used with SMS.
5. Links to maps and store locators. This is extremely handy, especially as many phones come equipped with GPS systems, and these links can engage those providing easy directions to your retail location.
6. Click to call links. Quick, live help, when needed.