Start maximizing Facebook to it's complete potential

There are many options available to help you market your business, what are you currently using in order to market your business? You may find that you have a lot of success with offline marketing but if you are not involved with online marketing such as social media like Facebook. Facebook is free to use and it is a great way to interact with your customers and to build stronger relationships with them. Many companies find that Facebook gives them a great opportunity to gather market research information about their customers so they can design better products and services for them. If you are ready to start using Facebook and marketing on the social media giant, here are some tips that will make it easier for you to be successful.

Use Pictures
One of the best things that you can do is to upload pictures to your profile. A picture will allow you to get the attention of a lot of people as it can clearly explain what the product is right away. There are 5 pictures that appear in your profile and you can upload new pictures here, which is a great way to market the company. Use different images so they aren't the same message over and over. There are people that will tag your company in pictures so think carefully about them and move them from the immediate 5 that people see if they are not a strong marketing message for the company. You can rotate the images from the rotation and this is a great way to ensure that the right information is getting out there.

Get Active
In order to maximize Facebook to your complete potential it is important that you remain active on the site. When people post on your page, you need to reply to them as soon as possible. They need to see that you are active on the site and that you are focusing on providing them with excellent customer service. When people complaint o the site, you need to reply to them in a hurry because it will show them that you are active and trying to get them the information they need right away. Many times people will turn to social media sites for information before your personal site, especially if there is an interruption with your companies service and other things. Social media is such a large part of the culture now that it is engrained in people to check their page multiple times a day. If you do not get on the site often and post information for them, they will not respond. It is also a bad message to send out to your customers by not replying to the information they post on your site. It shows that you do not care about what they have to say and can leave you in a worse situation with customer relations.

Offer Value
In order to get your customers to respond to the information that you are posting out there, you have to provide them with some type of value. Your customers will respond to information that is valuable to them and information that they deem worthy enough to send out to their other friends. This is the best way to get people to start following you on Facebook and to really pay attention to what you are saying. Timely messages are important to your customers and getting the feedback you need.Special offers are a great way to drive traffic to your website and to watch your sales go up quickly. Just remember that with each message you need to focus on "what's in it for the customers" so you know they will have a reason to keep following you on Facebook.