Step Out of the Crowd through Branding
Your business name needs to say something about what your business can do for your customers. You see a million people going into business for themselves that use their own name as their business name. John Doe, Personal Accountant is a great business name, right? Wrong. Don't make that mistake. Your business name is one of the first things your potential customers encounter with your brand. Make it speak to them. Make it engage them. Make it make them want to know more about you and what you can do for them. You have very little time to capture someone's attention, so use the little time you have to your best advantage by giving your business a name that attracts customers.
A picture is worth a thousand words, or so the saying goes. You can communicate more information in less time with a picture than by trying to spell it out for someone. Your logo is no exception. Your logo is a chance for you to communicate something about your brand. It sets the tone and personality for your business. Customers will recognize you through your logo. It is one of the biggest branding elements you can focus on and perfect. Hire a professional to help you. Your logo will be apart of every communication customers see from your business. It is apart of every marketing piece, every brochure, and you want it stamped on every customer's mind. Take time and money to make it engaging and say what you want it to say about your business.
A logo is much more successful in branding your business when paired with a tagline. A tagline is a short often repeated statement that expresses the aims and nature of your business. It tells people what makes you different from your competitors in a short, creative, engaging, clever, fun, catchy, memorable way. Your tagline is a way to brand your business with the one thing you want customers to remember about you.
All businesses should have a website, especially since the consumer economy today is one based off information. Your website is an essential branding tool. If potential customers hear about you, they are more likely to go to their computer to find out more than to go to their phone. Make your website a statement about who your business is and how it can uniquely fill the needs of your customers. It doesn't cost much to create and host a website, and for a few dollars more you can hire a professional to design it so it truly brands your business to say what you want it to say.
Your brand is only as good as your worst customer experience with your company. Make sure your customer service (whether than be your employees that man the registers or an entire department in itself) are on their "A-game" when it comes to supporting customers. They will uphold your brand and make the customer experience a pleasant one they want to repeat or a not so pleasant one they'll tell all their friends about, which is the wrong way to step out of the crowd.