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The Effective Campaign

mansmiling30396607.jpgEvery small business owner wants to grow their business. It's a fact of life that the more customers you have, the more money you make. One of the best ways to grow your business is through marketing. The result of an effective marketing campaign is growth in your customer base and greater purchasing from your current consumers. So what are the basic things you need to know to make your small business marketing campaign big results?

Great marketing starts with understanding what your consumers want and showing them how your product fulfills their wants and needs. The only way you can figure out what your customers want and how your product (or service) can fill that need is through researching your target market.

A target market is the age group, gender, and location of the people most likely to buy your products. For example, a company who's main product is diapers (i.e. Huggies, Pampers, etc.) has a target market of young mothers, so women between the ages of twenty to thirty, who are pregnant or who have just had their first or second child. They will research what these women really want from their diapers, where they shop, and when they are watching TV, listening to the radio, etc. Once they've established the needs and wants as well as habits of their target market, a diaper-selling company only has to figure out their unique message that will attract the attention of young mothers and get them to use their product.

Establishing your target market is extremely important to running an effective marketing campaign. Even if your product can be sold to anyone and everyone across the board, start your marketing with research into the needs and wants of niche markets so you can be more effective in your marketing. If you don't reach everyone who might buy your product, at least you will be effectively reaching those who are more likely to buy which is the key to a great advertising campaign.

Once you understand what your target market wants, your next step is to establish how you and your product can uniquely fill those wants and needs. This part of the marketing campaign is where you can be creative. You want your consumers to choose you, which means you have to fulfill their needs and wants better than the competition. If you are selling the exact same product, you need to have the message that will capture their attention. If you are selling a better product, you need to have a message that shows your consumers how your product is better than the next guy. An effective marketing campaign is one that speaks to your consumers plainly and gives them an emotional response to your product. If you can build an emotional response to your message, you will build your customer base.

If you can get those two factors well established and well researched, you will be able to build an effective marketing campaign. Part of your research should be dedicated to finding out what kind of advertising your target market responds best to. When you know your target market and your message that will effectively speak to your target market, it is time to get your message out there in whatever way you can afford. Marketing isn't just done on the television or the radio. You can send out mailers, do coupons, online advertising, or get involved with causes that are important to your target market. You can get free advertising by hosting local radio or television station fundraisers and such. The possibilities to marketing and advertising are only limited by your imagination.

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