The Outline To A Good Marketing Proposal

How do you market to your customers? What are some of the effective marketing strategies to use? How can you start marketing in a way that will gather the attention or your customers and others in your industry? There are many things you can do but it all starts but it will all start with creating a good marketing proposal to guide you and your employees.

What does a good marketing proposal provide to you? It offers various ideas and stages of the different marketing opportunities you have available. Here are the elements that provide you with an effective marketing proposal:
- Executive Summary - this will provide you with the overall vision and mission for your company. You will need to include information out how much money you are planning to spend on marketing and how much money you will be able to generate based on the type of marketing that you are involved with.
- Analysis - the market analysis will provide information about the existing market condition and what you are really up against. You will want to offer an overview of the market and how you are planning to tackle the market. Show the lender how your product will pertain to your customers in the niche market and how you will be able to get the proper type of demand for the products that you have for sale. Your analysis needs to not only include the overall market but needs to talk about the competition as well. This way you can see how you can market in a different way against the various competitions and still make a difference.
- Target Market - the marketing proposal will also need to include some information about your target market. You want to break out the market into segments based on a number of factors like age, income, gender, etc. The more you can define the target market, the easier it will be for you to convince lenders that you know what you are doing and that you can easily make an impact in your industry.
- Set Marketing Goals - the lenders need to see what type of goals you are planning to set and to be able to see that these are goals that you can actually accomplish. If you do not have goals, it can make it hard to see a vision for the future of the company. Get the employees to help you in setting goals so they can also see that the goals are actually realistic ones.
- Marketing Ideas - what is your marketing mix? What are you planning to do in order to drive in the sales for the company? Your marketing ideas will need to include many things from the marketing ideas you have but the price and types of promotions and areas that you are planning to add the items to. How will you compete with the pricing of your competitors? Are you only worried about the pricing? It is helpful to list the price but to also list the reasons why your products are better and why the customers will end up seeking to purchase them over others out in the market.

As you dive into the overall marketing strategy and marketing mix for your business, you will be able to find that it is easier for you to find a way to make a difference in your marketing plans and to convince lenders that you have a legitimate company that they need to consider investing money into. Have other people review your marketing proposal to check for errors and things that need to be changed or tweaked before you submit it to a lender.