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Tips for improving customer loyalty

manconferencetable30341271.jpgA loyal customer can be a very valuable asset.In addition to the warm fuzzy feelings that having loyal customers can bring to a business owner, the bottom line is that loyal customers attract new customers.A loyal customer will recommend your product or company to a friend who, if satisfied, will recommend you to their friends thus increasing your customer base.Loyal customers will come back to do business with you again and again.There is a long-standing statistic in marketing that states that on average it is 20% of your customer base that accounts for 80% of your sales.Those people in the 20% are your loyal customers and you would do well to make sure that they continue to feel valuable.

No matter what your business is, there are some basic things that you can do to make your loyal customers feel important and to generate more loyalty from other customers.Here are a few tips that you can use to improve customer loyalty:

1. Say thanks!

Recognizing customers for the business that they have given you is a simple way to build loyalty.Write a letter thanking the customer for doing business with you.You can decide whether something more substantial is appropriate based on the value of the product sold.You can even send letters of appreciation to long-standing customers for no reason at all.

2. Anticipate a need and fill it

Be on your toes when working directly with customers.Anticipate a need and fill it. Answer a question before it is asked. Deliver more than what is expected.Your customers will remember it and come back for more.This is no substitute for good listening, be sure that your answers are beneficial to the specific needs of the customer. No one likes rehearsed lines.

3. Mind your manners

Old fashion kindness and courtesy can be hard to find these days, and that is why it is more important than ever to have these traits as part of your business operation.Do the obvious things like using please and thank you.Be on time for meetings. Promptly return phone calls and e-mail messages.Watch what promises you make so that you are not left unable to deliver on your word.

4. Answer questions and get feedback

If you sell a product, show how to use it. If you sell a service, explain what the customer can do to maximize its value.Stand by your product.Make sure that the client knows that you are committed to making their relationship with your business count, long after the point of transaction.Do your research and stay updated as to the needs of your customers.

5. Develop relationships

Loyal customers often form an emotional attachment to your business.This is usually because someone takes the time to develop a personal relationship with the customer.A little effort goes a long way when it comes to increasing your customer loyalty.Have fun with it.Treat your customer to something that will show them just how much they are appreciated.Be creative and enjoy the time that you spend with the client and working on things for the client.Always remember that your loyal customers are the heart of your business.Make it a conscious effort to view your clients as the most important asset you have.

Improving customer loyalty is very rarely about sending gifts or spending a great deal of money.People like to feel appreciated and valuable.By putting the thought into making your customers feel essential, you will see improvements in customer loyalty.

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