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Tips for website developing
Companies that have websites have a distinct advantage over their competition, and in this day and age, the people you do business with will expect you to have a website that provides company and product information, news, and contact information. A well-designed, informative website can result in increased business by expanding your presence.
Developing a website can be a complicated process, but the following are a few tips for website development.
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Choose and domain name and host
There are a number of web hosting services that can provide you with a domain and domain name for a minimal cost. Ideally, your domain name should be your business's name, followed by ".com." Most of the time, these domain names are very low in cost; usually just a few dollars a year. However, an in-demand domain name could be expensive.
Your hosting service can range anywhere from $10 a month to hundreds, depending on the type of service you want. Keep in mind that free hosting or very cheap hosting will typically have a lot of ads on your site, so you will have to decide if that is worth the trade-off.
Build your website
Once you have a domain name and hosting site, you will need to build your website. You can do that from scratch by learning a programming language, such as HTML or CSS. You can also learn Java Script to make your page interactive.
If you don't have the time to learn a programming language and run a small business at the same time, then you can get a website building program and create your own pages for your site. This is often included in the price of your web hosting and allows you to be creative.
You also have the option of hiring someone to build the site for you.
Don't neglect the design
The way your website is designed and laid out will have a large impact on its marketing effectiveness and is a big part of developing your webiste. As a general rule, a website should be easy on the eyes and simple to understand and navigate. While designing your site, think about all of the websites you see with fancier moving graphics or Flash downloads. While they may look impressive, they can be irritating to a user who just wants to find information or who has a slower website connection.
If possible, have a professional design your site if you don't have an in-house graphic designer or webmaster. Listen to his or her suggestions, but be sure to speak up if you don't like certain colors, fonts, etc.
When you're designing your site, you can make the most of it by keeping a few things in mind:
- Make sure each page directs the person back to the home page
- Have a "contact us" section with phone numbers, address, fax numbers, and links to send emails
- Edit and review any change before you publish it to your site. Misspelled words, typos, and grammatical errors reflect poorly on your organization. Always run spell check and proof your pages several times. In addition, test your links to make sure they all work and that none are broken or outdated.
Website developing is an important part of marketing a small business. While it can be tricky, these are just a few tips for developing your small business website.
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