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Turning customers into your sales force
Obviously one of the best ways to make your customers your sales force is to leave them satisfied. When a customer leaves your business they should be satisfied, and if they are not satisfied you should know why. You need to form a relationship with your customers, even if you are only going to see them once. You can do this by talking with them about their experience and by figuring out what worked for them. By showing a definite interest in your customers you will help to convince them that you are a company that they should help to promote. There are some other ways to get your customers to become your sales force. A very important one is to get your customers to actively bring in other customers through discounts. You promise returning customers a ten or twenty percent discount if they bring in a friend the next time they come. Obviously you can configure the deal in whatever way you like, but the point is to vastly expand your customer base through some discounts. You can also do this by inviting your customers to advertise your business through clothing. Many people don't realize that they are walking advertisements for all sorts of companies. We wear brands largely so that others can see what brands we are wearing. In a similar fashion you can wear a shirt or jacket with a company logo that helps to advertise your business. Help your customers advertise your business by providing them with shirts or coats with your business logo on them. This will be easiest if you can develop a cool logo and print it on quality clothing so that people want to wear it as a fashion statement. Imagine all ofyour customers walking around with your logo on their clothing. You would surely increase your sales by two or three times. These are just a few ideas for helping your customers to become your sales force. Obviously you should do some brainstorming to figure out what will work best for you and your customers. Experiment with new customers and see what brings in the most new business.
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