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Using follow up marketing

One of the most overlooked processes of marketing is known as follow up marketing. Follow up marketing is when a company, follows up with its existing customers, after they have made a sale. It is important to understand that marketing is about establishing a relationship with your customer. Once of the best ways to do that is to follow up with your customers to let them know that you appreciate their business. This will help you to build a relationship with them. Studies have shown that when customers feel a connection with a business, they are far more likely to return to buy, no matter the price point of the product or service.

Some of the questions that business owners have about follow up marketing are-

  • What is the best way to follow up with my customers?

  • When should I follow up with my customers?

  • How much time and effort should I put into follow up marketing?

One of the most important and effective ways to follow up with your customers is to send out an email, after their product has been delivered. Keep in mind that this should be done in a fairly short time span, after delivery, or it loses a great deal of impact. You can thank your customer for there order, and then offer them a discount, on a return order. However, you should include an expiration date, in order to create a sense of urgency.

Another great way to utilize follow up marketing is by sending a personalized letter. Hand written letters have become a rarity in the world of business today. You can use a short, hand-written note, to let your customers know how much you appreciate your business. This can be a highly effective step in establishing a relationship with them. Keep in mind that while this effort can take some time, it can pay off in long lasting relationships with your customers.

It is important not to overlook the need for quality customer service. Many business owners fail to understand how important customer service is, in their marketing efforts. Hiring the right people, for your company, is essential. Everyone who works for you, needs to understand that no matter what their job description is customer service is a part of it. When you have employees who focus on customer service, they will help you to establish a relationship with your customers. You can have your employees make follow up calls to your customers and make sure that they are happy with their order and the service they received. This can also be a valuable way to get market research that can help you make both product changes, and changes within your company, that will help you to be more profitable.

In order to make sure that you are on the right track when it comes to marketing, you should be closely evaluating your marketing on a regular basis. This should include asking yourself questions like:

  • Are you actively pursuing follow up marketing?

  • Are you using your existing customers as sources of referrals and recommendations?

  • Are you offering discounts and "bounce-back" programs that allow you to capitalize on sales that you have already made?

  • Are you constantly in touch with the satisfaction level of your customers? What are you correcting in your marketing and product offerings, if you customers are not fully satisfied?

  • Is your overall marketing plan working?

  • Is customer service the number one priority of everyone who works in your company? Is every employee focused on making sure that the demands of the customers are met and they are treated well?

  • Are you developing a relationship with your customers through your marketing efforts?

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