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Viral marketing

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Viral marketing is a great way to get your company's products off and running quickly. When you hear the term "viral marketing", many people assume it is related to videos and emails that are shared. While this is part of viral marketing, viral marketing defines anything that is a product or service that is shared. Elections are a good example of viral marketing because practically every candidate will have signs that are spread all over. This is an example of viral marketing, even though you are not selling an actual product.

What makes viral marketing so attractive is that it is often free and within months you may be able to gain exposure to a larger audience that your company has never been introduced to before. To help the success of a viral marketing campaign, you need to have a web site and accounts on other popular sites so people can find you. The more people visit your site, the higher the rankings will go, especially if they add the link to their sites.

YouTube is perhaps one of the most-popular sources of viral marketing. People can upload a video for free and within minutes, millions of people can view it. Usually the videos are entertaining or educational. If they become too much of a promotion, people won't like them and they will move onto another video without passing along the link to their friends. To get people to send on the link to their friends, come up with an original idea and try to find a way to relate to your audience.

If you look at YouTube, they make it easy to copy links and share them with others. This is a big part of viral marketing, because people need to be able to spread the word for you. If you send out promotions through the mail, always include the link where people can go for more information. Having the link on the card also allows them to quickly read it off to their friends so they can also visit your web site.

Send out email newsletters to your customer list. Be careful with email newsletters, if you send them too often, people will get annoyed and they will stop reading them. If you don't send them enough, you will lose the attention of your target audience. It is a doubled-edged sword so it is important to get to know your target audience a little bit before you engage in viral marketing promotions.

Repeat yourself often when you are developing a viral marketing campaign. People need to see repetition in order to know where to find your products or services. Repetition also helps people remember your company and the service or products you are promoting. This is why you will often see the same television ad run for 3-6 months before the company decides to change it.

To capture the attention of your target audience, try using blogs. This is a simple way to distinguish your company from your competitors as you can talk openly with your customers.

Blogs are also a great way to build your web site traffic as you have another inbound link. If you choose to run a blog, allow a section for followers and make it easy for people to suggest your blog to their friends.

Get the news media involved in your viral marketing campaign. Use them to your advantage by sending out press releases. This will give them the option of running a story about your company and posting it in the newspaper or on TV and also positing it on their web site.

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