What profiling has to do with marketing

Profiling has a lot to do with effective marketing.The kind of profiling in this case is considered a "positive" profile because it brings the right products to the right people.When marketers can find the right group of people, it becomes a win-win situation.Consumers get what they want, and marketers get it to the consumers at the lowest cost to the company.

There is a lot of money being put into marketing everyday.Many companies have a marketing budget and would like to use it to its full potential.Wasting money advertising to the wrong people is a costly mistake.Profiling shows marketers where their money will be most advantageous to them.

The objective with profiling is to narrow down the marketing field for a specific product.There are many ways that companies go about profiling consumers.Online surveys, telephone surveys, target groups, and many other things are used to determine a customer profile.

One thing that profiling narrows down for a company is who they should be targeting.It can show them who is most likely to be interested in their product.For example, a toy ad would be directed towards kids, not towards the elderly.Another example is new software created for small businesses would not need to target large franchises.

Knowing who helps, but knowing where is another part of the equation.A product targeted toward middle-aged women may appeal better to some demographic areas than others.An example here is a new type of running shoe would be directed towards cities found to be conscious about their health.Or a political example is, presidential candidates don't bother advertising in Utah because the voter turn out isn't high enough to make it worth it.

When to advertise is yet another part of the marketing equation.If the ad is geared towards a child, it would make sense to air it during a child's program.If it is coming up on tax time, it would be a good time to send out flyers for tax services.And a high school prom is the perfect time for flower ads in their school newspaper.Think about it, snow shovels won't sell very well in southern California, but they won't sell well during a Colorado summer either.

Profiling is good for giving marketers a good idea of how much they need to advertise in a certain market.Is a television ad enough?Do they need flyers in the mail?What about emails or internet ads?Would it help to have a telephone number to answer consumer questions?These can be decided by a correct customer profile.Getting the right amount of information is just as important as getting the information into the right hands.

When profiling is done correctly and positively it can create great feedback for a company.Sales increases and steady product sales can be a couple of the benefits from using profiling.There isn't a company out there that thinks that sounds like a bad idea.

Another amazing benefit for companies from profiling is saving money on marketing.When they are only penetrating the markets that are going to profitable, they are using their advertising dollars to their full potential.

Profiling has been given a bad name, but remember that is has a lot to offer a company.Using profiling in a positive way can be a turn around for businesses in a big way.Marketing is a big expenditure, help your company squeeze every dollar out if that it possibly can.