What profiling has to do with marketing
When it comes to marketing, experts and business professionals use many different means to gather information about their customers and potential customers. This act of gathering research is known as market research and helps analysts and business owners and professionals to know how to better reach their target market.
One way they gather information is through profiling.
What is profiling?
Customer profiling breaks your customers down into specific groups. Each of these groups has defining characteristics, and virtually every customer and potential customer can be profiled. Some of the more common profiles you may recognize include:
In addition, these profiles can be broken down even further; for example, "Women aged 25-30." Generally speaking, the more specific the profile, the more successful your marketing efforts will be.
A customer profile will typically include the 5 key demographics used in marketing. There are age, income, gender, education level, and ethnicity. GeoDemographics are profiles that are more specific and include things like hobbies and interests, lifestyles, purchasing habits of specific age groups, and so forth. Profiling can also come through survey data that is gathered, typically from surveys and questionnaires.
If your business caters to other businesses, your profiling will be different. Profiling another business will use information like Standard Industry Classification codes to determine the business type. Other information collected in business profiling includes number of employees, revenue, or even number of computers in the company.
What does profiling have to do with marketing?
Profiling is an important tool when it comes to marketing. Profiling can help you save money and bring in more business as you better learn more about your customers, including who they are, where they live, and what their buying habits are.