What you should know about product focus

As you may have been able to guess, product focus is where a company's primary goal is focused on developing a product.The pursuit of innovation for the product is more important than being able to satisfy a particular market.First the product is developed and perfected and then a market is created for it.Marketing is involved throughout the process of the product focus, not to promote the product to a market, but to ensure that when the time comes to market the product, that there will be an immediate audience and demand for that product.Marketers have the heavy responsibility of predicting what people will want and how future market conditions will affect their product.

The approach of product focus is often viewed as a pyramid like system.The product is at the base of the process and all other aspects of the business build on it.For example, there would be no need for a marketing team if there were no product to market.Thus the product carries more weight in terms of importance, than does the marketing department (or any other department for that matter).Some would argue that product focus in and of itself really has nothing to do with marketing a product as is popularly known (advertising it, developing relationships with frequent users of the product etc.) until the product focusing process is completed and there is actually a resulting product as a result of all the research and development that was done.

Many businesses start out with people who have a goal of selling their product or service to as many people as possible in order to make a lot of money.In order to sell a product to lots of people, lots of people need to know that the product exists.This is where a marketing team comes into play.But marketing can only do so much for a product that may be in competition with other similar products on the market or a product that may be losing its appeal. You have to rely on a number of different methods to meet your success goals.

Product focus is a vital part of creating a marketing mix that is going to be right for your business.Although product focusing is not the most publicly appealing part of running a business, every successful company has product focusing sessions if they want to stay ahead of competitors.Many are quick to make judgment calls on how impersonal product focus methods are.The truth of the matter is that some parts of business have nothing to do with the opinions of the customers.Quite frankly, customers do not always know what it is that they want or even need.The genius of product focusing is to come up with a product that not one can live without.If anyone could think of this fantastic idea then where is the excitement, innovation, and appeal?

Product focus is important for you to know about so that you can make informed decisions as a customer.Knowing the evolution of a product and the company's dedication to research and development will yield a better result than an inferior product that may have been brilliantly marketed.For managers, product focus is the fuel on the fire of your business.Without continually feeding the fire of creativity and progress the prosperity of your product and of your company will be extinguished.Feel good attitudes associated with other types of marketing such as customer focused marketing, are excellent ways to attract customers to try your product for the first time.But a product that customers are unhappy with is not likely to be a source of continual revenue.