What you should never do in sales training
With this in mind, you can guess that at least 1/3 of the sells that happen, are because the salesperson did a great job. Therefore a salesperson needs to be enthusiastic, happy, knowledgeable, and motivated to do their job.
Now in all reality, it does not matter if a customer needs a service or product, or if they just want it, because with poor sales service and customer service, that customer will go someplace else.
That is why it is more important than ever for the sales training to be conducted in a professional and positive manner. The wrong sales training will not only produce mediocre sales people at best, but usually end up having an attrition rate of roughly 50% before the salespeople even make it to the customers.
The main way to prevent these statistics from becoming part of your company numbers and concerns, it would be beneficial to have your sales trainers and managers to sit down and have a complete understanding of what not to do, in sales training.
What not to do:
The training should include:
It is beneficial to the sales person, the sales team and the company, for the training to be handled in a professional and motivational manner. This will provide a basis under any type of selling program for these salespeople to be the most successful possible.
Therefore in order to make the most of the financial decision of having sales training, it is imperative that the sales training plan is created and followed. This will help to make sure the information is gotten out there, even in the instance of a bad day.
With a sales training plan in place, it is less likely that the things that should never happen in sales training will ever happen.