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Bringing in the business the easy way

cashflow19162760.jpgAttracting customers is easy for some small businesses, especially when you are first starting out because you are new and exciting. Retaining customers is a whole different world and trying to attract customers after you have been in business for awhile can also be a bit of a challenge. If you would like to bring in some new business, here are some simple tips to try out:

New marketing techniques
A great way to attract customers is to try new marketing techniques that appeal to them. Perhaps you have been avoiding the blogging and social media world because you don't think its right for your business. Now is the time to give it a chance because you will surprise yourself and find out that it is a great way to attract customers and it's a great way to strengthen your relationships with your existing customers. Try sending out press releases to your target market to gain some media coverage for free. If you have a great story to tell or you have a new product that is going to `wow' people, you definitely want the help of the media to spread the word.

Customer service
When you have excellent customer service skills, word will spread to your target market and new customers will become interested in your business. Start your new customer service satisfaction ratings with the way you initially greet and interact with your customers. When they come in the office or call you, do you make them feel special and important? Remain professional on the phone and let your customers know that you mean business, but you are also there to help them. A good voicemail system will come in handy after-hours or when you are on the other line. Just make sure you get back to your customers within 24-48 hours or you will lose them. The next thing you can do to boost your customer service ratings is to know your products and your business inside and out. Your customers want to deal with a person that knows what they are talking about and not a person that needs to keep asking other people. Proper training goes a long way when you are working with customers. Look for ways to make your customers feel appreciated. Send out some marketing campaigns that offer discounts to existing customers only, it's a great way to gain their respect and to bring in a big boost of sales.

Find your audience

As you are trying out new marketing tactics, you need to look for ways to find your audience. Narrow down a large market to a smaller one so you can make some great connections with customers that can become life-long customers. When you work with smaller markets, you don't need to spend nearly as much on marketing campaigns and you can still get a great return.

Another great way to find your audience is to start attending trade shows and to start holding events. This is a great way to bring in a new audience and to make a name for yourself in the industry, which is essential to let your competitors know you are going to be around for a long time. If you don't attend conferences, be sure to send your marketing materials to place on a table so some of your target audience members can still find out who you are and learn a little bit about your products.

Sample marketing
To gain some new customers, launch a sample marketing campaign. This is when you send out sample marketing pieces to your customers where they can learn about your company and to find out if this is something they are interested in. Small samples often hook in new clients and it won't cost you a lot of money.

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