small business articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

Establishing brand recognition

logo14505133.jpg
The goal of almost every company is to establish brand recognition. This is when customers will be able to see your logo or company slogan and immediately associate it with your company. It is also the goal of every company to establish positive brand recognition so customers will tell their friends of their positive experience with your company. When customers have a bad experience with your company, they will associate all of your products with negative feelings. They will purposefully avoid your company and can easily sway the majority of the public to avoid your company as well. If your public image is tarnished, it is time to launch a marketing campaign to fix it. This is when a good public relations firm can help you.

When it comes to brand recognition, you have established your company image and people will choose your product over another one simply because of your name. What happens if you are still in the brand non-recognition phase? While this phase is difficult when you are in it, you do have hope for the future. Companies in the brand non-recognition stage should create a marketing strategy that focuses on building your brand recognition through direct mail pieces, partnerships, and public appearances. You need to make bold moves to get your product noticed and sway customers to choose your brand over your competitors. One way to do this is to create multiple brand names that are associated with your company. Think of the company General Motors in this instance. Not only do they sell GM cars, they sell cars from Chevrolet and Buick, as well as other brands. Chevrolet constantly compares their cars or trucks to Ford and Toyota and highlights the differences between them. This is a great way to brand your product and build your company name.

Once you establish brand recognition doesn't mean you are done, you need to remember that your competitors are still working hard to tarnish your company image and build their reputation. You need to work hard at keeping your company and products at a certain level and adding value to them. The goal is to get customers to pick your product over your competitors, just by your brand alone. How does this happen? It will happen by your customers experience with your brand. If they have had a lousy experience with your company, they will choose their competitors. If they have a positive experience and feel valued as a customer, they will come back to you.

When a customer is completely loyal to your company (like a person that will only drive a GM car), this is the best stage to be in. This stage is called brand loyalty and a customer will stick with your company, even during times when they may not be 100 percent satisfied. Of course, you need to quickly fix the poor experience they may have once had by offering incentives and other promotions to them. Your product needs to have a high level of value if you wish to keep your customers in the brand loyalty stage.

Brand recognition is not easy to achieve and it starts with an easy catch-phrase and a good logo. Good companies can cause their customers to think about them by simply including their phrase on a billboard, they don't even need to put up a big advertisement. Think about the shoe brands, Adidas and Nike. All they need is their logo to catch their customer's eye because they have immediate customer brand recognition. In order to achieve this type of brand recognition, you need to work at it everyday. It may take a few years before you achieve a high level of brand recognition but it will come if you continue offering high-quality products and services.

,
FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *


Get More Business Info
Sponsored Links
Recent Articles

Categories

Copyright 2003-2020 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use