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Google Place Listings Can Help

How do people find your business information? Do people still look in the Yellow Pages? A lot do, but they look online instead of in the old paper directories. You need to be able to get your company information out to the customers in a timely manner and in a way that is easy for them to find without becoming confused. Using Google Places is a great way to do this. It is FREE! That is always a nice thing isn't it? According to Google "97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google."

The nice thing about Google places is that it gives you another presence to build online. You may or may not have a website so this can really help your business to stand out as you are able to upload images, specials, and a handful of other things. It gives you a chance to make an online presence without needing to know HTML and to worry about the maintenance and upkeep of a website. You will want to look at ways that other businesses have used Google Places and to see how you can use some of their success to create your own page as well,.

So what can you do with Google places? You will be able to upload pictures, videos, and special offers to the customers. You also can link back to your website, giving you a high quality link and it rewards you with the search engines. People looking for your company information will be able to pull up this type of information on their smart phone and other portable wireless devices in addition to having access via that internet from their laptop or computer. It gives you a chance to get your company information out there first when a person does a generic search instead of worrying that they will not be able to find you.

You have the ability to see other information as well like live updates on the site so you can send out timely product specials. You will also be able to respond to some of the customer reviews out there and to assist in clarifying any type of misinformation and misrepresentation about the company. Highlight some special promotions each month to see what people are responding to and to know that Google places is actually brining in some business for you.

Market research information is valuable to companies, you need to have a method of gathering it so you can sort through it and find out what you need to do. Market research can be done with Google Places in an effective way. You will be able to see the customers buying patterns and to learn about keywords that they use often to find your site and the information pertaining to your business. You also find out where people are coming from. Knowing where the traffic is coming from will help you in making a presence on other sites as well. It helps to get to know the customers as much as you possibly can so that you can promote to them differently and you can make sure you have information that they want.

Take a look at a few listings so you can see what you like and do not like. You want to do all that you can in order to provide customers with the right type of information for what they are searching for. To do this you need to become familiar with Google Places and to use it to your advantage!

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