How to pick your poison when it comes to advertising methods

How to pick your poison when it comes to adverting methods?This is one of the most important questions you will ask when it comes to a small business. The right advertising will either make or break a small business.

The reason is that small businesses are not known enough to generate the needed sales to bring enough profit to survive the competitive market place. So in order for that small business to succeed, there needs to be enough good advertising and marketing to get the business sales and services out to the customer for recognition.

Here are ten of the best advertising methods, and what you should consider about each method.

#1 Brochures and flyers

These are easy to create bits of information that you can send or hand out to your customer. This is a relatively inexpensive way to make contact with customers. However, keep in mind that most advertising that is mailed out is tossed right into the garbage. So what you have on your flyer or brochure needs to be catchy or needed enough to get the consumers attention.

#2 E-mail

This is another great way to make contact with the consumer. However, there needs to be a reason for that consumer to read your information. You will be doing the same thing as with a flyer, card or brochure that is mailed out. The main thing is that the email needs to have a catchy enough subject line that will get the customer to open the email and not just trash it. This is a very inexpensive form of advertising for any company. If you create the email yourself, it will be free.

#3 Magazines

This is a relatively expensive form of advertising. However, it can get some attention. If there is a magazine that specializes or utilizes your service or product, it will be a good way to go. The reason is that this is something that is already listed in the magazine so the consumer will already be thinking about it.

#4 Newsletters

This is a relatively inexpensive way to advertise, especially if it is completed for over the Internet. However, in either case, it may be a good idea to obtain some help for the initial set up of the newsletter. This is a good way to get the nature of your business information and service to the customers.

#5 Newspapers

Everyone really reads the newspaper. This is a great way to reach several different customers at one time. However, the price of this option can get pricey. So the main thing is to utilize this type of advertisement sparingly if your business is on a tight budget.

#6 Online discussion groups and chat groups

This is a very inexpensive form of advertising. The main thing is getting exposure with as little cost as possible. This type of advertising is often times much like that of email. There needs to be something that will lure the customer to your product and service. The main thing is to look for rules that may apply to the group or chat room.

#7 Radio announcements

This is a great way of reaching the consumer. However airtime can become somewhat expensive. However, radio airtime is less expensive that television airtime. People definitely listen to the radio, so the likeliness that your advertisement will be high is much more likely.

#8 Television

Most of the time television ads are very, very, expensive. So with this in mind, most of the time small businesses do not even go with this option. However with the increasing number of cable stations, networks and much more, the prices are becoming more reasonable. When you consider the amount of people that can be reached with one ad, the price may be justified.

#9 Cinema or theatre advertising

This is somewhat expensive, as with television. However, the price is usually attainable, and the amount of people you can reach will often times outweigh the cost. Therefore this is a newer way of advertising that many newer businesses are utilizing.

#10 Web pages

This is a fantastic, inexpensive way to reach customers. The main thing is getting a site that opens quickly that can obtain enough hits through the right kind of tags and descriptions and finally that has the information the customers are looking for. If you hit all of these areas of a web page, you will have a great way to reach customers.

In order to find the right way for your company to advertise, it is important to review these methods to make sure it is the right poison for your company.