small business articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

How to prepare for an exhibition


How to prepare for an exhibition? Preparing for an exhibition takes months. The reason is that this is the opportunity for you to make the most of the exhibition for your small business needs.

After you have knowledge of where the exhibition will be held, you can find out where you will be able to be set up. This is because the set up is what will make a world of difference for the profitability and success for the exhibit.


If you do not know where you will be setting up your exhibit, then your starting place will be just that. Finding the right place for your needs. This is a very important part of this entire process. Without the right set up, you will be missing out on the recognition your small business will need.

As you are selecting what you will display in your exhibit, remember to have some sort of base to spring your ideas from. This will help with organization, structure and ease of viewing. If there is so much information, it is more likely that the viewers will miss the point you are trying to get across all together. In the most, you should have no more than eight pieces for viewing. This can be eight pieces of what ever your choice is. However, if there is some type of theme available it would likely flow more smoothly.

Giving each area of the exhibit its own space will create an emphasis of importance on what you are showing. Therefore using the "less is more" theory really does weigh out beneficial in this area.

Each piece of your work needs to be set at roughly eye level. This is around 5 foot 7 inches from the ground. There will be some variation, however for the most part this is a good location for the best viewing.

After you have the place, and the idea of your set up, it is time to work on getting the most exposure possible. Do this by gathering all the names of the people or companies that have ever shown any interest in the type of work or service you offer. This list should include also the critics and writers who would be able to express their opinions of your work.

Put all of these contacts into a database set up. Then you will want to advertise the exhibit with the budgeted money you have set up for advertising. This budget for the exhibit should include a couple different areas. The shipping of advertising, other advertising, set up of the exhibit, listings and invitations.

After you have the exhibit planned and the money for your advertising, it is time to prepare your announcements or invitations. This is very important for successful exposure. The announcements need to include the basic information. They should have the address, date, time etc.

The announcements should also be created with a bright colored card stock. Which can be sent via first class mail as a post card. The cards or announcements need to get past the people who do not make the decisions to the people who do. Therefore, they need to be interesting enough to get their attention.

Prepare what you will want to talk about with your exhibit. Have the answers ready, because this will be your time to talk. Have some of the basic information listed. This will help passers by learn about your work on their own.

Now enjoy the show. You will be putting it on and you will be able to see how your audience reacts to your exhibit.

After the exhibit is completed take some time to see what you have learned and document anything you would change for future exhibits. This information should help you to prepare for an exhibition and to pull it off with success.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *


Get More Business Info
Sponsored Links
Recent Articles

Categories

Copyright 2003-2020 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use