How to provide the best customer service from your small business
A high degree of customer service is what will keep your clients coming back, again and again. Studies have shown that business(of every size), that offer a consistently high degree of customer service, have their target market returning to purchase from them, even when they don't offer the lowest prices. This is crucial since repeat business is what will keep your company existing and growing. Training your staff to offer the highest degree of customer service at all times is one of the best ways to insure the long term survival of your small business. Here is what you need to know about how to provide the best customer service from your small business-
- Pay attention to your customers-Your customer's behavior can tell you a lot about the customer service at your small business. It has been shown that clients will either show you signs of loyalty or signs that they may be leaving your business, a long time before they actually decide what they want to do. You need to pay attention to possible signs that a client may be leaving, and then have a plan as to how you will react. One of the most significant changes that can happen if a client is considering leaving you, is that they stop coming in as often, or they suddenly begin paying their bill late. If you find that this is happening, you can many times reverse this situation by simply checking on your customer, to see how they are doing. If by chance they aren't planning on leaving your business, this gesture can still extend good will as it shows that you are aware of their business and want them to know they are important to you.
- Communicate with your customers-If you need to make changes or improvement, its very hard to do that, without knowing what needs to be changes. You can gain valuable information, by simply asking your customers what they like and don't like, about the products and services you offer. It can be very insightful and helpful to provide your customers, with a satisfaction survey. If you learn from several different customers, that you have a gap somewhere in your customer service process, then you can quickly respond and change it. Keep in mind that even if they never use the new process, product or change, your customers will appreciate the fact that you went the extra mile for them.
- Establish a relationship with your customers-Your customers will return to your small business when they feel they have a relationship with you. Don't fall into the mistake of assuming that since you said hello and thank you, that will be enough to keep your clients coming back. Consumers are constantly looking at ways to save themselves money and time, even when they are doing business with you. You want your customers to know that you value them, appreciate their business and want to service their needs. You should subtly remind them that there are many reasons to keep purchasing from you. Make sure that you do more then just ask how your product or service is working for them. Go the extra mile and get to know your customers, their families, interests and what is important to them.This is best way to insure a high degree of customer service that will keep your clients coming back.
- Be enthusiastic with your customers, each and every time-Nothing turns off a customer more then apathy. They assume that you must not need their business, and conclude that they can take it to someone who will. Every time you interact with your customers, make sure that they know you appreciate the fact they came back to purchase from you.