Marketing on Twitter

Small business owners are always looking for inexpensive marketing tools to use for their small business. The internet offers a variety of these marketing tools. One marketing tool that small businesses can use is Twitter. This article discusses using Twitter as a small business marketing tool.

How to use Twitter for marketing

A small business can use Twitter as a great way to promote different special offers that they have going on at a certain time. And twitter can be used by small businesses to post regular deals that they are offering throughout each day. A small business can also use twitter as a way to share news about their company right from the source.

Why use Twitter for small business marketing

There are several good reasons why a small business should use Twitter as a marketing tool. Twitter is free. This is great for a small business with a limited budget for marketing. A small business owner can let people get to know their business and what it offers for no money and only a little bit of time.

Twitter is easy to use. Sometimes online marketing tools can be confusing and take a lot of time to use. But Twitter offers small business owners a simple and effective marketing tool. Small business owner can take a little time out of their day to post on twitter. Since each pose can be no more than 140 characters long, it will not take much time for them to type a post.

Things to keep in mind
While there are some people who think that a small business owner should not use Twitter for their small business' marketing, there are many people who think that twitter can be a very valuable marketing tool for small businesses if it is used wisely. To use Twitter wisely as a small business marketing tool there are a few things that a small business owner should keep in mind.

A small business owner using twitter as a marketing tool should understand that they are using Twitter as a way to build their business identity. What a small business owner types on Twitter will show people, and the small business' potential customers, what their business is. Since this is the case, a small business owner should try not to be too scattered in the information that they put in their microblog posts.

A small business owner should also understand that one post on Twitter is not going to be what allows people to learn about the small business, what it offers, and how it does business. It is going to be post after post all strung together that tells people about the small business and its owner.

Don't mix personal and business posts. If a small business wants to use Twitter for some of their marketing, the business owner should not mix personal information and personal posts on twitter with their small business Twitter posts.

How to build your Twitter following

When a small business decides to use Twitter as a marketing tool they need to make sure that people read their posts. One great way for a small business owner to ensure people know about and will then read their Twitter is by putting a "Follow Me on Twitter" link on their small business' website, on their business card, and on the end of each email they send. Another terrific way for a small business owner to build their Twitter following is by inviting people to follow them on Twitter on their small business' blog.