The do's and don'ts for websites for small businesses

The do's and don'ts for websites for small businesses. Some business owners chose to create their own web site; others prefer a professional firm to do it.

If you are a `do it myself' businessman or woman, below are some recommended tips to assist you?

Registering or reserving the domain name is your first necessary step. A few `dot com' or internet names include the 3 letters "com", "org","net", "edu", "info",
"biz" etc.

You should choose the one that best describes the purpose of your web page or domain.

After you choose the name, then you need to choose the location of your web site or web host. This is where you will design your pages, show your merchandise, describe your services and have the option to put a shopping cart for your customers to purchase your goods.

Some sites are simple and a few pages while there are others that are many pages. Some include side offerings for other companies who will pay you to display their ads also. Some companies will give you a free counter, to tell you how many people have visited your site.

There are often software/ tutorials offered by the web host.

As a public service, a download is included which can teach you step by step how to do this. https://www.2createawebsite.com/

If your website is to be displayed on the major search engines, the name you choose is very important. The domain name is the address of your web site. Some writers recommend that you name your site after your greatest offered service, instead of your own name. The name should be one the greatest number of people would type into their `search box'. So the name should be the most popular search word.

The exception to this would be a web site only visited by local shoppers. If this is the case, a name of your physical store would be more appropriate. Worldwide shoppers probably not come to your day care center, gas station, etc.

On the other hand, if you are selling real estate and have recreational land in the mountains by good trout pond- tourists might go to your site and decide to spend their week vacation on your land. That depends on who your audience is.

Search engine webmasters will rank sites by examining several criteria. This is why the professional appearance of your web pages is so important.

The content of your pages and your site's ability to attract people to click on the site is a high criterion for you to consider. Here is a red flag, if you register a name with dot com at the end, you might want to also register it with dot net, dot org, dot edu etc to stop others from grabbing your catchy sounding name and using it so consumers think it is you again.

Your name can be 63 characters long, but do you want to type 63 letters and numbers etc. to go to any site? Some one ingeniously devised the `tiny url' program features to help consumers surf the web.

It's a good idea for you to include the option to `bookmark' this page so customers can come back again and again.

HOW do you register a domain name?There are several companies that will work with you for $35.00 a year. Some companies include Networksolutions.com, and Register.com and many others. It is a wise choice to use a `private' domain registering process.

Hen you register, you can request your personal information be kept private and this is good security for you. This means your name and address and email address not be published on the web. A real plus to this privacy is not a gazillion spam emails coming your way and eating up your time needed for your business.

Another important feature to help you decide where to register your domain is the availability of technical support. A popular site on the web, advertises 24/7 on line and telephone support for the same price as the domain registration. If you are new to this `web page' creation, this is a real plus for you.

Many people do not know that they can add links to other's pages and be paid to do so. This is called the Affiliate Program, and major firms like Google offer this option to you. You advertise on a sideline, items someone else is selling. The buyer clicks the link to their webpage, and voila you make money too.You can use this information about the do's and don'ts of getting a website for your small business to help increase sales, and overall recognition.