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Tips for meeting sales goals

In any organization, it's inevitable at some point that your sales team will hit a rut or run into some obstacles. Maybe it's because you're a new, growing company whose name isn't out there yet, or maybe it's because your team is discouraged. In either case, it is important to figure out what is wrong so you can meet your sales goals.

The following are some tips for meeting sales goals.

Figure out what's wrong
In order to improve your sales, you must get to the root of the problem. Maybe your team is discouraged. Maybe they don't know how to handle objections. Consider holding a meeting or meeting with each member of your team individually to find out what is holding them back. Ask such questions as:

  1. Have you ever had a sales opportunity that was going well just stop but you didn't know why?
  2. Have you ever been frustrated with the fact that someone is selling the same product or service for less money and didn't know how to approach that with your prospects when they brought it up?
  3. Do you ever become frustrated or down with sales without knowing how to handle it?
  4. Have you ever gotten into an argument with a customer or generated a customer complaint?
  5. Have you ever felt that you had to compromise your ethics or integrity to meet sales targets?
  6. Do you approach every prospect with full confidence, or do you more often than not dread or fear the approach?

Make a plan of action
Once you have identified what's wrong with your sales force, you can go about implementing a plan to help them meet their goals. Consider the following options:

  • Make sure your goals are realistic. If goals are too difficult to obtain, your sales force will end up discouraged about never meeting them. Instead, set manageable goals. Start small, and then increase the difficulty as your sales people become more confident and better at selling.

  • Hire a motivational speaker or sales trainer. Bringing in a good motivational speaker who has sales experience or an effective sales trainer can help pump up and excite your team by teaching them new things. Whether it's through tone of voice for cold-calling or techniques for overcoming objections, a motivational speaker can help your team see things in a different light. Your salespeople will be excited to try out the new, proven techniques, especially if the ones they are relying on now are not working for them.

  • Assess your own techniques. Look at yourself as a sales manager and figure out what you can do yourself to improve your team's morale or technique. Maybe you're not training enough. Maybe you're not a very good listener. Maybe you do not promote a positive atmosphere in which your sales people can thrive. Regardless of the reason, it's important for you to look within yourself to see how you can improve as well.

  • Reward good performance. One of the best ways to improve sales is to put a little motivation in your sales team. Whether it's a trip or a cash bonus or just special recognition, rewarding good performance or providing incentives can also help increase sales. Hold meetings that introduce new incentives to get your team pumped up.

These are just a few tips to help you meet your sales goals.

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