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Writing a business brief

A business brief has several definitions depending on the purpose of the brief and the audience that it is intended for. In its simplest forms a brief is most frequently described as a document that presents an argument as to why their case in a given situation should succeed. The brief is intended to give its reader reasons to turn to the writer's side of thinking. Much like a legal brief is designed to provide an argument as to why the courts should grant the wishes of one party and not another, a business brief is a creative and strategic mode for winning customers and increasing revenue.

Writing a good business brief will typically take time and practice. Business professionals are discovering that a well written business brief is becoming rarer. The corporate world is shifting away from traditional briefings and adapting the business brief to match the needs of our faster paced business world.

Nevertheless, this is not to say that writing a business brief is impossible. With the right guidance, patience and a few tips you to can write a suitable business brief. Keep in mind that a business brief should be creative and unique to the business you are representing. Below are suggestions for areas that should be addressed somehow in a good quality business brief.

Describe the task/purpose
In your business brief you need to describe what it is you are trying to do. Are you trying to gain partnerships in the industry? Are you looking for sponsors? Are you trying to sell something to the group that you are presenting too? You need to give your audience a clear purpose as to why they have taken time out of their busy schedules to listen to what you have to say.

Give some background
You need to establish a credible history in order to gain the trust, confidence and respect of your audience. You want to make sure to reflect that you effectively express the positive track record of the company and the product or service that you are representing. You need to be careful that you give enough information to ease concerns but not so much that it becomes dull and pointless.

Explain what the target is
Describe who it is that you are targeting as potential clients and how you intend to gain their interest. Allow those to who you are speaking, to be able to form a clear picture of the people in your target audience. The group you are proposing your business brief to should be able to visualize the target audience member using your product regularly enough to make it worth their while to get involved with the project. You need to explain how your business is going to flourish because you know where your potential profits are.

So what's the point?
You should have already described what it is that you are doing and why you are doing it, now you need to clearly explain what your audience needs to do. You need to motivate buyers and convert the skeptics to follow your lead. The people listening to or reading your brief should have a clear purpose of their role in your business.

Time
You need to give yourself time to prepare your briefing and you need to give your audience a clear timeline of when and where events contained in your brief will be put into action. Take the time to research your target well enough to know what a realistic time lime will look like. You need to have enough time make sure that you get the job done right.


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