July 18, 2005
Understanding XML Server
XML Server can be a Web Server that stores the XML files in it and serves them on demand. The XML Server would have processing capabilities with an XML engine and to transform the XML document to other forms. Basically a server which hosts and serves the XML documents is called a XML Server.
There are many commercially available XML Servers in the market. The popular among them are the Tamino Server, the Sonic Server and the FDX XML Server. Though the basic functions of these servers are same the way they are implemented and the features that they support varies.
The Tamino XML Server is from Software AG and is used to publish and exchange all kinds of data especially the XML documents in the native format. It handles open standards. Leveraging on the XML technologies will improve an organizations data access.
In traditional relational databases, data is stored in rows and columns which can be too complex. But in the case of an XML Server such complexity is avoided and any data can be stored which includes even multimedia files and even relational data. These data can be easily retrieved at lightning speed using a Tamino XML Server.
To retrieve data that is requested by any application, XQuery is used in Tamino XML Server. This server implements the XQuery specification draft. Hence queries on the server can be issued using the internet and data can be returned in any format by using XSL style sheets. Thus the customers can manipulate the format of presentation of the data that is presented using style sheets. High speed retrieval of data is possible in XML Server.
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Maximize Your "Froogling" for Increased Website Profits
Are you familiar with Froogle? If you are an online merchant, you certainly should be.
Froogle is Google's product search engine and was launched as a "beta product" in December 2002. Froogle's significance is in its ability to generate free "qualified" visitor traffic for online merchant products...assuming they gain "maximum exposure".
What can "maximum exposure" in Froogle produce for online merchants? Merchants who have pursued Froogle maximization for their products have reported significant traffic and associated sales increases. One merchant generated over $19,000 in less than 20 days. Examples like this suggest that Froogle maximization is a worth-while strategy.
There are multiple ways to access Froogle, both voluntarily and involuntarily. Involuntarily methods include Google spidering your product web pages and adding them to their Froogle product index, or if you have a Yahoo or eBay store, your products may be automatically indexed. However, the most effective way to access Froogle comes through voluntarily actions on your part through submitting a data feed (txt file) directly to Froogle.
Yet rather than going into details about Froogle data feed submission techniques and requirements, the focus of this article is on highlighting the most important strategies for gaining "maximum exposure."
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