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What is Google Analytics and how can it help our website?

Google Analytics is a free service offered by Google to help businesses and others to maximize their web presence.You can use this service to find out how and why people are coming to your website.This information will help you decide how to advertise and how to improve your website in conjunction with other services that Google offers.

Google Analytics is free, fairly simple to use and can be very powerful if executed correctly.This website you allow you to better leverage you website by giving you reports on what people are looking at and clicking on.Additionally, the Google Analytics website offers a complete package so you can know more about your website so that you have enough information to make decisions.

Google Analytics informs you how customers or visitors found your website and how they interacted with it or what things they clicked on. You can then compare the behavior and profitability of those who visit your site.Additionally, you can compare how they were referred to your site by ads, keywords, search engines, and emails which will give you valuable in site to improve your web pages.No matter how you visitors found you whether is was pay-per-click, partner sites, or a banner, Google Analytics tracks it and their activity on your web site.

Adwords is a program that Google allows you to participate in for a cost.They will show your advertisement when you pay a fee for when certain words are searched.If the user clicks on your advertisement, then you pay a fee to Google for referring that visitor.Google Analytics works hand in hand with Adwords to show you the exact cost and return on investment (ROI) for the money spent advertising with Google.

Additionally, you can have Google Analytics help you track as many web sites as you are working on.However, you will be limited by five million page views per month if you are not an Adword user.If you are an Adword customer, then that limit is waived.Additionally, you can use multiple profiles on your account so you can see each pages results instead of having the results lumped together.

Google Analytics has more than 80 different reports.This allows you to see the information in a variety of formats and comparisons.You will be able to see the statistics in at different angles which will better help you improve your website.

The reports will be able to show you which advertising dollars are pulling their weight and which ones are not.Additionally, you will be able to see if your webpage is performing the way you want it to.For instance, if people are not visiting certain pages, then you will be able to see this and make changes.You may find that people who visit certain pages buy more often than those that don't visit those pages.If that is the case, then you can make an effort to get your visitors to pages that are making the sales.The information is yours to work with and make improvements to your pages.

You will also be able to see which lead generation method is able to make more sales.You can then put your time and effort into the proper advertising.Or you may need to improve your web pages to make the sales to those sources that are providing visitors, but not customers.

In summary, Google Analytics is a free service offered by Google that provides powerful reports on who is visiting and what they look at when they visit your website.With these reports you can determine how to improve your advertising and your web page.Additionally, the reports can be integrated with Google's Adword campaigns.


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