Creative thinking helps advertising
Anyone that would like to brand their business must have the ability to use creative thinking skills. Great slogans are made from people that have the ability to think outside the box. Take a look at some of the companies that have made a name for themselves through solid branding: Nike and "Just Do It", M&M's "Melts in your mouth, not in your hands" and the Boy Scouts of American and "Be Prepared."
When you think of a good slogan, you will automatically identify it with a company. How can you come up with a good slogan for your business? Instead of paying ad agencies thousands of dollars to put their heads together and combine their creative thinking skills, use your own creative thinking skills to come up with one.
Tip # 1 - Make it catchy
A good slogan is catchy. It will quickly leave an impression upon your target audience and they will remember it. Some companies choose to come up with a small jingle to add to their slogan. Remember the Meow Mix jingle or the Clorox 2 jingle? They left an impression upon their target audience and people remember them. The slogan on its own will immediately cause a person to identify it with your business without seeing your logo or anything else. Keeping your slogan in your customers mind is the best way to advertise to your target audience.
Tip # 2 - Sell your business
Once you have your customer's attention, your next step is to sell your business or products to them. What will give your customers that extra initiative to buy your products? Your slogan can draw them in but the rest of your ad needs to sell your business to them. Quickly describe what you can offer to your customers that will give them a reason to shop with your company and then inspire them to head to your web site or to your store.
Tip # 3 - Be unique
Creative thinking will help you come up with a unique way to advertise your business. Don't steal ideas from your competitors, this makes you look boring and people will recognize that you cannot come up with your own creative advertising campaigns. Your slogan and your entire campaign needs to be original and unique from your competitors so that people do not get you mixed up with them.
Tip # 4 - Keep trying
Just because your first attempt at a good advertising campaign doesn't mean you should give up. You need to keep trying until you get it right. Make sure you are telling your customers what the benefits are if they shop with your company. Point out your good attributes and compare them to your competitions bad attributes if they launch a campaign that is directly targeting your business. Advertising can get messy with your competition so be careful and try to avoid stooping to their level of being a bottom feeder that uses poor marketing techniques to generate interest. For example, standing in front of their business with your banner may get attention, but some of your customers will see this as poor marketing and they will actually look upon your business as a classless organization.
Tip # 5 - Go away from tradition
While flyers and banners can work great, look for new ways to advertise your business. You can generate some great interest when you give away unique promotional products or when you design a new product that sets you apart from your competition. With a catchy slogan and unique products, you will be able to generate a lot of publicity for your business and build a strong revenue stream.