Marketing during slow times
There are always times when a business will go through slumps. Marketing during slow times can be difficult but it is necessary to draw in the business you need in order to stay afloat. When times are slow, here are some simple marketing tips to try that will help you find your customers again and build a strong cash flow to get you through this challenging time.
Tip # 1 - Start passing out your business card
One of the easiest ways to generate the response you are seeking from your customers is to go back to some of the basic things like handing out your business card. When you are at conferences and other events take a stack of business cards with you to hand out to potential customers and other people that will strengthen your business. A business card must include important contact information on it that will allow your customers to get in contact with you. Here are some of the things you need to include on your business card:
- Phone number
- Your business profession or title
- Email address
- Company address
Make sure you leave plenty of white space on your business card as it will be easier to read and to find the information your customers need to have in order to get in contact with you. Adding too much color to the business card can cause problems as your customers may have a hard time finding the information they need.
Tip # 2 - Develop a user-friendly website
Another simple way to market is by using your website to your advantage. You need to make a website that is easy to navigate and easy for your customers to use. The content on your website needs to be up-to-date in order to generate a positive response from the search engines. Don't overwhelm the website with too many pictures or too much text as it can cause problems for your customers when they are hunting for one specific thing.
Tip # 3 - Social media
A great way to develop strong customer satisfaction and to market to your customers is to use social media sites. Social media sites are free to use and they provide you with a simple opportunity to collect information from your customers. When you use social media sites, watch for free marketing opportunities like sending out emails and notices to your customers. It's a great way to build a strong network with your customers and to generate the type of customers you need to make your business a success.
Tip # 4 - Surveys
A great way to gain the interest you need from your customers is to send out surveys to them. Surveys provides you with a simple way to find out what you can do better for your customers. Customer satisfaction surveys are great but you do need to watch out for the return your customers want. Most customers will ask for some type of compensation for their time.
Tip # 5 - Blogging
Blogging is free and it's another great way to generate the type of response you are seeking from your customers. Blogging gives you the opportunity to educate your customers and provide them with valuable information. Blogging is free and it's a great way to strengthen your online presence by boosting your website traffic. Blogging also gives you a chance to earn some extra money as you can sell off advertising space on your website. It's a great way to earn some extra money to put towards other marketing efforts.
Always look for new ways to reach out to your customers in order to generate the response you need from your customers.