|
||
Mission statements
Why does a mission statement even matter? Having a mission statement helps you to make sure that the way you do things in your business has purpose, and that nothing is by chance. If you do not purposefully create culture and an environment that supports your mission as a company, you will find that your company is rather dysfunctional. You can't expect success if you do not plan for it, and work toward it. Giving your company a purpose, and your employees something to work toward helps you find success. Mission statements and marketing plans go hand in hand. Where are you? Where do you want to go? What are some steps you can take to get yourself there? This should be a big part of your marketing plan. Ask yourself the following questions: Does everyone understand where you are headed and why? If you answer no to this question then this is something you need to change, and you have a great opportunity ahead of you to create a foundation for the business that inspires employees and customers alike. Imagine how much better your business will run if every employee is working toward the same goal without someone having to remind them to do so constantly. Your company purpose should drive your marketing and business strategy. It should be the foundation of every action your company takes, and every action the people within your company take. If you are about to do something, you can ask yourself if it is going to help you get closer to achieving your mission, or not. If the answer is no, find a different path. Create your business strategy and marketing plan around what you want for your company. It sounds simple enough, but too many people neglect to do this. |
||
Copyright 2003-2020 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use |