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Adapting traditional marketing
The traditional campaign is made of up six parts: However, this plan is stale, and will not gain you nearly as many customers as an adapted approach will. Customers do not want you to sit back and wait for them to come to you, they want you to come to them, to be transparent, and to provide them with something they need, not a message that appeals, but a product that does. 2. Become an advocate for goods and services worth buying. Instead of crafting a fancy, good message, craft a good product or service. If you become the kind of company that provides people with something that is actually worth buying, you will gain a loyal following, who advertises for you. Focus more on creating quality, and your advertising will come in stride with that. 3. Promise and deliver excellence. The new marketing approach requires honesty and transparency. If you are going to promise something, you better deliver it. No more gimmicks, or tricky sales pitches, instead focus on open, honest communication between yourself and your customer, and you will see a huge increase in sales, and longevity to your customer relationships. Don't just sell to your customers, inspire them, and better their lives! If you can truly make their life easier, cheaper, or better, you will find customers that stick with you, and market for you so that selling your product or service is simple. |
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