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Great email marketing tips
Email has been around for a long time now and many companies will turn to it in order to let their customers hear about new products and services. The great thing about email marketing is that it is incredibly cost effective. Besides your time, you won't pay anything to get the email out to your customers. If you do it yourself it's affordable but it can still be cost effective if you hire it out to another company. There are 3 basic types of email marketing. Here is a little insight into the different email marketing methods so you can understand them a little bit better:
An email that you send out to your customers must be readable and it needs to have a call to action. You need to grab the attention of the customers almost immediately in order to let the customer learn about whatever it is you are promoting. You have to target specific groups and get the information out there that you want to say. Make sure the content is readable and that you don't jump all over as it will confuse your customers. Look at the way the template is designed so that you don't spam the customer. If it looks anything similar to Spam your customers will not read it and their email filters will automatically filter it out. Send emails on Mondays and avoid sending them on a holiday or near a holiday vacation time frame as people won't be able to read them. Monitor your email deliveries and make sure that you aren't sending them too frequently. Only send them when you do have something valuable to offer the customers. If your customers send you back a response, be sure to get back to them in about 24 hours or less. You don't want to make them wait a long time for a response as they do want to hear back from you immediately. |
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