Mobile Marketing Integration

Mobile marketing is a great, and personalized way to reach your audience, but it should not be your sole approach to marketing. Rather it should be integrated with a multi-channel campaign that helps you to maximize your brand exposure. By integrating mobile marketing with other marketing tactics you will find an increased amount of consumer interaction, and as a result an increase in market share.

The following is a look at some of the mobile marketing integration tools that could help your marketing efforts, and get you the best exposure, and easiest management of your marketing plan:

Text Messaging API- This is a way to integrate your back office system of your existing website with your web widgets, applications, and mobile sites. This is really important as it helps you to not have a lot of balls in the air at one time. Instead you consolidate the effort for both your regular web pages, blogs, and social media sites, as well as your mobile marketing efforts.

Dedicated Short Codes- These can be fairly expensive, but by purchasing a dedicated short code, you can integrate it into all of your marketing platforms, and make it a recognizable part of your brand, not just part of your mobile marketing strategy. It will also make for a better experience for users, and allow you to stay consistent. It is going to be an overall better option, and worth the cost as it may differentiate you from other brands, as well as protect you from certain legal complications that can arise from shared short codes. If you have the budget to purchase a dedicated short code, do it, it will pay for itself over time, and make life a lot simpler in the mean time.

HTML Widgets- Using HTML widgets will help you to use your website to create your database of mobile numbers to use for your mobile marketing campaign. You can include an opt-in widget on your website, blog, or social media page that is shareable, and that can help you expand your client list, without having to seek out alternative methods of advertising to do so. Instead it utilizes your existing tools.

Message Forwarding- One of the mobile marketing integration tools you want is that of forwarding your inbound message traffic to a URL or web service. This will allow you to more fully track activity, generate custom message responses or query a third party database. In other words, it is going to mean the ability to use metrics, as wall as provide a better overall customer experience, which utilizes your existing marketing efforts.

The mobile marketing world is growing as more and more people use text messaging, and mobile devices for accessing the web, gaining information, etc. However, a great mobile marketing plan corresponds with other marketing tactics, as this is how you reach the most people for the lowest cost, and the largest impact.