Putting together and training a kick butt sales team.
The answer really lies in the way your sales team is trained and treated. A great sales team will be able to make tons of sales, even with a mediocre product. On the other hand, a bad sales team will create poor results with even a great product. Therefore the importance lies with creating a great sales team.
In order to put together and train a kick butt sales team, you have to start with a great trainer. The trainer you use for training needs to convey an enthusiastic attitude about the product that is being sold. This needs to go along with a positive attitude about their job, and finally a want to help other people succeed.
Training the trainer with the right information will be easier if they have these qualifications listed. It is always better to have someone who is training with a great attitude and want to succeed.
After you have hired a great trainer, the next step is to hire the right sales people for the job. When you are working with in company recruits, try to get people with these characteristics.
With these skills in the sales people you will be training with the information about the product, you will have a kick butt team.
After you have hired the right people for your sales team. Each of those people need to be the star. Each person needs to feel valuable, and important. The more important these people feel, the more they will want to succeed. This includes letting them learn that there is a responsibility to the position that they are in. This will help with culpability and responsibility to selling more products for the team.
Then you will want to set proper expectation. This needs to be clear and concise. Will they need to sell a specific number in a certain amount of days? Will they bonus from a certain quantity of the products sold. Each area of the expectations that are set for this specific team needs to be covered. Proper expectations set up the sales people for proper results.
After you have set up the idea of what is expected, it is time to train the sales team about the product, process, and positive reasons that a customer should purchase the product or service. This is important because the more knowledgeable the sales people are, the easier it will be for them to educate the customer. Knowledge is sales power.
There will need to be a constant coaching, and enthusiastic praise program set up. This will help the sales people know where they can improve. It will also make it more rewarding for the sales people to do well. We all love praise. Public praise is even better. If there is coaching that needs to be completed this should be done in private.
Team meetings on a daily basis will also help build a kick butt sales team. Contacting each agent on a regular basis to talk about what is going on, how well that they are doing etc, will help boost their attitudes. The biggest thing about sales is feeling great about the job you are doing.
With this in mind, you now have the skills to build a kick butt sales team. The rest is up to you. Keep if fun and keep it simple, then start from the beginning with people that can do that job and you have it, a great sales team.