Twitter tips for building business
Building your business with Twitter is not only plausible but extremely possible if approached the appropriate way. The following are some tips that will help you use Twitter to your advantage when building a business:
Tip one: Do your research.
If you want to increase your web presence, communicate with your target audience, and have Twitter benefit your business, you can't go about it in a haphazard manner, rather you should form a plan that will help you product engaging tweets that will be consistent.
Tip two: Know your goals.
There are several different ways to use Twitter for your business's benefit. The best thing you can do is determine what you want from Twitter. Do you want to share information, sell something, offer customer support and communication, or do you have something else in mind? Knowing your goals helps you communicate better with your customers, and have a consistent message.
Tip three: Make your Twitter profile company-branded
It is possible to specify your Twitter profile. You can make it a company-branded account with your company logo, etc. where it is Twitter for the company as a whole, you can have a personal account, or a hybrid account where it is So and So from This or That company. When building your business it is best to have the upper management create hybrid accounts, and then create a company-branded account to use as a whole. The hybrid accounts give people a feel for being more personally involved with the company's important people, but the company account allows you to share information, etc. as a company.
Tip four: Remember it is social
It is important when using social media to build your business, especially on Twitter that you use it not just one way. Don't just market your message about your business, but also ask questions, get personal, and engage with people to make it feel like a natural conversation. This will help you build your social equity, and give your posts more impact.
Tip five: Track
Your social media efforts are no good if you don't track and measure them. It is worth investing in a paid tracking service to better track your Twitter conversations, and other Twitter conversations, identify trends that are relevant to you, and measure the response and get quantifiable results of your social media presence.You also want to measure sales with tracking codes and coupon codes that are specific for your Twitter posts. You can also check volume of calls to your support center in relation to your tweeting of customer support, etc.
The best way to use Twitter to build your business is to consider it one of the tools to help you get to your desired objectives. Everything you say and do on Twitter should point you back to that direction, and should be quantifiable. If you do that you will see Twitter is a useful tool in helping you reach your desired audience.