Three keys to use to build your business
Are you using social media to build your business? If you aren't, it is time that you get on this social media world in order to broaden your reach to your customers. Many businesses find that using social media helps them to create stronger relationships with their customers along with getting exposure to a larger audience. When you start to rely on Facebook, Twitter, MySpace, LinkedIN, and other social media sites, it helps to do your research on them and to see which ones will have the most impact on your business. You need to join those sites that will actually help you get in touch with your customers and to look for ways in which you can jointly manage the accounts. Twitter and Facebook have apps that allow you to send out one message and it will be posted on both sites, allowing you to get in touch with customers that may be on one or the other site. Here are 3 keys you need to use in order to build your business with social media.
Tip # 1 - Focus on the relationship
The first thing you need to do is to understand how social media allows you to forge relationships with your customers. You will interact with your customers in a different manner and this will allow you to actually create relationships with them. Many companies use their social media sites to post information when there is a problem with their service. This is a great way to get in touch with the customer as you can let them know instantly that there is a problem and how quickly it will be fixed. The information you send out needs to be credible and needs to offer some type of value to your customer in order to keep them coming back for more. You have to spend time responding to the information they post so you can create stronger relationships with them and to really learn about your customers.
Tip # 2 - Listen to your customers
Use social media as a way to really gain insight into your customers mind. Watch their social media pages to listen to what they say, it will help you with targeted marketing campaigns. Another wise idea to try is to send out some messages asking the customers for their opinions. This is a great way for you to be able to really hear what the customer has to say and it will help you to understand how to create better products and services for your customers as well.
Tip # 3 - Support your customers
How about pitching in to help for a charity event or something that your customers are hosting? This is a great way to show your customers that you support them and that you do care about their needs and you want to find a way to create better relationships with them. If you donate product or do something for an event they are hosting, you will easily have them as a customer for life. They like to see that companies have people running them and that they aren't just machines! If you have customers suffering from a common problem, how about hosting an event yourself? This is another great way to show support for the needs of your customers and to build up great relationships with them.
Social media is a great way to interact with your customers and to create great relationships with them. Make sure you aren't spamming them and that you are staying active on the site in order to get customers to follow your page.