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The Basics Of Marketing Research
Primary Research Quantitative Research Qualitative Research Secondary Research So what kind of marketing research applies to you depends on what you are looking to accomplish. Many suggest doing both primary and secondary research. A common mistake is to take the easy route and avoid collecting your own data. However, in this you may find that you don't really know what is needed to grow your business with your particular needs. So start with some light secondary research online to avoid being overwhelmed, and you may find that going to the source with primary research is the best option for you. It is helpful to look for options that are affordable based on the size of your business as well. Some companies find that conducting their own market research through the use of phones and surveys are easy where others feel this is too tedious to deal with. You must consider the cost of developing a survey and also the amount of time it will take to conduct the survey and to use them correctly in developing better quality products and services for your customers. Contacting independent research firms to help can be beneficial but you have to concern yourself with the market that they use. They often have a broad amount of customers they survey, many of which may never have heard of your company. This is something that is quite concerning and needs to be addressed by your business as you need to work with a company that can survey the right people to bring about the proper results for your business to become successful in product placement and development.
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Qualitative
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Secondary
Secondary
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Contacting
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