The role of PR in marketing
PR responsibilities that affect marketing
Public Relations must handle the slander, bad-mouthing, and pitfalls a company might encounter in the global and regional marketplace; such as the many recalls of foods or products. Recently there have been disasters for toy companies with lead-based paint. Handling situations like this are the primary role of your PR department.
Companies must have PR campaigns in place to immediately follow the offset of negative media surrounding a threat to the company. These campaigns must be ready to defend the integrity of the company.
Public Relations must increasingly pursue global strategies also with regard to culture of different communities and countries. The marketing department is in charge of doing research on their customers and relaying this information to the PR department. PR must know the language of the countries they are doing business with and make sure their intended message is not translated differently.
Therefore public relations must at all times be aware of culture and language not only globally but also regionally to effectively communicate a good image message.
Advertising is a highly expensive piece of marketing. Having a good PR department helps reduce the advertising costs by setting the image of the company.If a company has lost its good public image through the recall of its best products, what good can advertising do - nothing?
PR and government
The government effectively uses public relations to persuade the people. Public relations are the new word in effective communication between countries, governments, and communities.
How PR affects marketing
Designate one person on the PR team to be the official spokesman for the department. They will be in charge of facing the media in bad times and good times. Designate 2 or 3 individuals to send out press releases on the good marketing and handling bad PR for the company as well. Just be sure to keep open communication between the departments to keep everyone on the same page. Keeping the PR department ready for any situation will be a great benefit to the overall good of the company.