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What is global marketing?

There are a lot of different ways that companies get their names out into the public. Depending on what type of company they are will depend on how they go about doing this. But not matter what the company is they all use different types of marketing. There are a variety of different marketing tactics that can be used such as database marketing and global marketing. If you have heard about global marketing but are not sure what it is or how it is used here is some information to help you understand exactly what global marketing is.

The first thing to know is that with global marketing a variety of different people around the world are able to view your companies marketing. The way that this is done is through your website. Your website is also sent to as many target markets as your resources will permit.

The second thing is to know that Common Sense Advisory takes over and analyzes over 500 global websites. With these they examine seven different key interactions that can help compromise your online customer experience. This is done by taking both content and logic requirements from your customer's online interactions and combining them with market entry analysis. The analysis then goes through and determines whether or not a given interaction is available.

The third thing is if your business is online it is already considered a global business. The next thing is to take your global business and make sure that you market it right. This is done with global marketing. You have to be careful though that you don't get blind sided by global marketers who do not follow the global trend. Marketers that do not follow the global trend might not know about their competition or the change that might be occurring in the foreign markets. These are both things that you need to know when you are getting into global marketing.

The fourth thing is that you know what the four P's are when you are getting into global marketing. They are product, price, placement, and promotion. You want to make sure that you take all of these into consideration to make sure that you are marketing the best you can. If you take all four of these into consideration you will be able to compare different prices along with where you should place it and how you will promote it.

The fifth thing is that you want to make sure that your products are products that you don't have to change it to much depending on what market you are trying to sell it to. For example Coca Cola uses two different mixtures one is made with sugar and the other is made with corn syrup. Then all they have to do is change the language and size of the bottle depending on what country it is going to. Depending on what type of product you are trying to sell will depend on what type of changes you will have to make. You will want to make sure that you make your product still recognizable with your logo.

These are just some of the things to help you figure out what global marketing is. There is a lot of other information out there that can help you to understand more what global marketing it. There is a lot of information online that can help you understand exactly what global marketing is. You will want to make sure that you know a lot about what global marketing is before you take your product global.

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