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What You Need To Understand About Marketing
What many marketers do not realize is that marketing is not about the sale, it's about the relationship. A repeat customer will be able to provide you with 80% of your sales! Compare this to how much money you end up wasting on a variety of other marketing techniques and things to try and bring in new customers when you already have the right type of returns from your existing customers. This means that it is a good idea to consider working on marketing toward your existing customers as they can easily bring in great sales and things for your organization. Put yourself in the shoes of the customers and start finding ways to understand how they think and what it is that motivates them to buy your products. You want to be able to understand what need you are putting in their mind to buy the product. When you can do this, it allows you to market in a completely different way. Stop telling customers want they want and start listening to them! People want to tell you and they appreciate when you ask them instead of telling them why they need to buy your products. It is the way in which you sell your products that can make a world of difference not actual product. Of course you want to offer a high quality product that people appreciate and want but it is important that you know also look at the way that you are selling it to them. Customer surveys are an effective tool in helping you to get an idea of what the customers want but it is also a great way to help you in finding out future products that your customers may want to see from the company in the future. Knowing the product attributes that the customers deem valuable, you can really work on being able to create future products that allow you to stay in business.Where can you put your surveys in order to know that you will gain results from the customers? You need to place then in areas that are convenient to the customers. You want to have them on your website along with being able to send them out in emails and other formats. Make the surveys as easy to read and find as possible. When you do this, people have an easier time filling them out and taking the time to do them. It is also important that you make them short. A survey that is too long will cause a lot of problems for the customers as they don't have time to fill out all of the questions. When you take the time to construct a properly designed marketing plan, it is said that your small business will be able to acquire results that are about 30% better from companies that do not take time to focus on a solid marketing plan. Boost your sales by strengthening your relationships with your customers! |
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