A comparison of various promotional techniques for your small business
Promotion is crucial because without it, no one knows what services or products you provide. There are a wide range of promotional techniques you can use for your small business, and it can be difficult deciding which to use.
The following is a comparison of various promotional techniques for your small business.
You can write a press release for a number of different things, such as the opening of a new store, the introduction of a new product, your grand opening, or participation in a charity event. Call your local newspapers and ask who to direct your press releases to, and then make sure you write a well-written, error-free release.
The downsides of press releases are they are not always going to be published.
Flyers or mailers
If you do decide to use a flyer or mailer, don't just place them randomly. Do your market research so you can send them to people who are specifically looking for the services or products you provide. Make sure they are designed well and not loaded with text - a sentence or two and contact information should suffice.
The most difficult part of this type of promotional technique is advertising the deals. You can advertise your specials in a number of ways, including flyers in your business, postcards, signs, and so forth. If you have the budget, the radio is a good place for advertising as well.
This is a great promotional technique since you will most likely be getting free publicity for your event as well. Make sure you advertise, send out press releases, and call local news stations to cover your event. Pass out information about your company to those who attend.
There are many promotional techniques that can help your small business.