Attracting positive attention to your business

Whether you are trying to repair the negative effects of some bad press or you simply want to spread the word that you have a business worth patronizing, you are not without options when it comes to attracting positive attention to your business.There are three things that just about any major company does to shine a more positive light on their business and attract new customers.The first of these three things is to simply make yourself known.When trying to attract new customers you must let people know you exist.You must get their attention and interest. If people do not know where you are, what you are selling and what youthey will not be able to buy from you.The next key step to attracting positive attention to your business is to do everything that you can to make the customer feel comfortable doing business with you.The people who buy from you want to feel like spending their money at your establishment is a wise thing to do.They should have no reason to doubt making a purchase.

The more money you ask your customer to spend the more reassurance they will need to feel like they are making a safe investment.The last general tip for attracting positive attention to your business is to make sure that your image matches the product you are selling.We are all visual creatures.If something looks well made, we assume that it is of quality craftsmanship.If an advertisement is clever and professional, we assume that the company offering the product is also on top of its game.You have to create an attraction between you and your customers and the easiest way to do that is to look the part.You need to package your product in a way that makes customers excited to see what is inside.To give you an example, a man would never give the woman he loves a wedding ring in a paper sack while he and his sweet heart ate fast food.Imagine how much more enticing the same ring would be in a velvet box and given in a romantic restaurant.The customer would be more likely to buy your jewelry with an add that plays to the latter sentiments because you allow the customer to associate all of the positive, romantic, and wishful feelings of the perfect proposal with their product.

Many small businesses fail to follow these simple rules for a number of reasons.Perhaps the business focuses their efforts more on sales than on developing the image of the company.Some business owners do not like investing too much money into marketing because they may see that money potentially as what they could take home for themselves.Attracting positive attention to your business, attracting new customers, and increasing sales is not just about having the best products and services available.You must make the effort to let as many people as possible know that you exist, optimize your exposure, instill confidence, and give your customers what they expect to see from a business in your industry. Here are just a few more specific examples of how you can attract more positive attention to your business:

• Ask your loyal customers for referrals - If you have loyal customers, take advantage of their willingness to accept the invitation to give you referrals, introductions, and even testimonials.
• Have some fun - Everyone likes to have a good time, so sponsor an event and invite the public (send special invites to regular customers as well).Such an event could be as simple as throwing a party during the workday where you serve food and invite customers to sample your product, meet the staff, etc.A grand opening is a great opportunity to throw a party.Another good idea is to make sure that your guests have something to take home that will help them to remember you.This could be as simple as a business card or as useful as an inexpensive product with your company's name printed on it (i.e. a Frisbee, t-shirt, etc.).
• Serve the community - A great way to attract positive attention to your business (and something that most of the most successful businesses try to do on a regular basis) is to do something good for the community.Through doing or sponsoring good deeds many times a positive effect is seen in the form of increased company sales when acts of charity are performed for the community.Make sure that you take the time to donate to a deserving charity or give of your time by performing a kind act.