Customer driven marketing techniques

The best marketing strategy that businesses use in relation to customer driven marketing techniques is strategic marketing. The reason that this is the best one your business can use is because it is the only marketing technique that focuses on the wants and needs of the customers. All of the other marketing techniques that your business can use focus on what the company is trying to sell to the customers.

Before you can use this marketing strategy, your business will not be able to do anything until they pass the test of consumer research. To pass the test of consumer research your business will need to use a system that is designed for customer driven marketing research known as SIVA. SIVA stands for solution, information, value, and access.

Here are some tips that you can use for your business that are useful when focusing on customer driven marketing techniques.

Tip one:

Place ads on websites that your target customers frequently visit. This would involve buying ad space from other people who have designed websites that your target customers would visit. Before you can even get this, far you will have to figure out who your target customers are. If you are looking to target young adults for your target customers a great place to purchase ad space is from websites such as MySpace or dating websites. By placing ads on websites that your target customers visit frequently, you are increasing the exposure of your company and you are increasing your chances that your target customers will click on your ad and visit your website.

Tip two:

On your website, you should provide useful content for your customers. By providing useful information and having a well-designed site you can inspire confidence with your customers. Your business needs to ensure that your website is user friendly. There is nothing worse than going to a website that feeds its customers a lot of useless information and then is extremely hard to navigate through. By keeping you website simple and to the point you are helping to keep your customers happy which will increase the chances of them returning.

Tip three:

Pay per click advertising is a great form of marketing to use. This method is also cost effective because you decide on the amount you want to spend each month on advertising and on bidding for key words or phrases, once you have reached that amount the company will take off your website until the following month. One of the best features about this kind of advertising is that you only pay when your ad has been clicked. Pay per click advertising is used to draw in customers who would not normally find your website through traditional advertising, and it gives your customers the choice of visiting your website.

Tip four:

Choose a domain name that refers to your company or the products and/or services that your company offers. The domain name might or might not have anything to do with search engine placement but by having a name that relates to your company it will be easier for your customers to recall the website. The easier your customers can recall your website the better the chances that they will come back to your website for future purchases.

You should notice that all of these tips are being directed at the customer and are being used to draw the customer to your website so that you can get their business. There are other techniques that are aimed at the customer, such as direct mailing, email marketing, and surveys that will aid you in determining what it is that the customer wants and needs.