Enhancing your sales training with products and presentation.
The difference is whether you have gotten the product in the mind of the people you are training with a fantastic presentation that included the products. Or, if you have simply shown them what it is all about, but not really presented the products in a fashion that will be embedded in their minds.
So what makes the difference? This is the question that has to be asked in order to find out what works. The main thing is to build a presentation of the information you are trying to train about that includes products that make it interesting.
If you use training that is interactive and informative, more often people will pay attention. The presentation of what you are teaching can be complimented with great products. These products can help to show what you are all about. A bright, professional back ground, a few samples of what you are selling and some flip charts are a great beginning.
You can use a display to present the important points that need to be brought up. This will not only be a visual for the people you are training, but also a reminder of what you are trying to cover.
A flip chart can be used to show the order of what it being covered. The main thing is to keep it flowing with the presentations order. There are software options available like GalaRio that can make it easy to create eye-catching flip charts.
A good way to also enhance your sales training is with inline displays. These can be around 10x10 to 10 x 20. The size will depend on the amount of room you have, and how many people will be attending the training
There are also pop up displays and folding table displays. The main thing is to provide a simple way to view information and the product with out it being cluttered or over done.
Using the product the people will be selling is a great way to show off the product, and get the sales people used to the product. IF there is a way to give out small samples of the product, this would also be a good idea.
Make the presentation as interactive as possible. If there is a way to have reading material, pamphlets, ingredients and other forms of hands on tools available then do it. This is going to be a great way to include the audience in the presentation and training. Therefore increasing the overall interest of what is happening.
When you are thinking of ways you can enhance your training through products and presentation, consider what you would be interested in. Video of actual use of a product is a good idea. This way you can see what your product does. If the product is worth something to the consumer, the salespeople will have an easier time selling it.
If you can help the salespeople you are training realize that they are selling something worth buying, then the success rate will be higher. This is again where it is a good idea to give out samples. Can they use the product themselves? Would they use it?
It is also a good idea to show pros of the product in many areas of the room. If the product creates a whiter smile, then get that out there with many smiling faces. If the product creates clear, fresh, great tasting water; give them all a bottle of it to try.
How you present the information you are trying to train on will make all the difference when it comes to comprehension and focused memory. Therefore the way you present the information you are training on will need to be as informative as the information itself.