How advertising relates to marketing

For many years people have been debating marketing and advertising and claiming that they are the same thing. While they both focus on gaining attention and awareness for the company, they are quite different from one another. This article will explore how advertising and marketing related to one another.

Starting with marketing, companies use it to increase the revenue of the company. Typically marketing focuses more on building customer relationships versus promoting the products. Marketing efforts are used at conferences, fairs, events, in the store, through surveys, and online. With social media sites gaining more popularity, more businesses are capitalizing on the opportunity to build relationships with their customers.

On social media sites, you can show your customers that you are more than just a company; you can show them you are made up of actual people that care about their customers and their needs. Use social media sites to increase your company's image through participation in discussion boards, blogs, and other areas where people gather to talk about your company or your industry.

A popular type of marketing technique that is focused on building customer relationships is email marketing. While some businesses will combine advertising with email marketing, it is also used as a way to increase customer relationships through thank-you mailers and newsletters. The benefit of email is that most of the customers will opt into your service, giving you a captive audience that actually wants to receive your products. Having this type of database will greatly improve your company and your ability to strengthen customer relationships.

Your web site is another marketing tool that helps to improve customer relationships. It is important to design a web site that is easy to navigate. When customers can quickly get on the web site and find everything they need in a few minutes, your customer satisfaction ratings will increase and more people will become interested in your company and your products. Use your web site to write informative press releases and articles. A web site is one of your best marketing tools and it can easily help your company build a reputation you need to become successful.

Advertising on the other hand is when you are actually paying money to have your products or services promoted. Online marketing strategies like pay-per-click ads and banner ads are the most-popular types of online marketing. They are centered on blitzing the customers with all the information they need in order to make a sale. Other forms of advertising include print marketing methods of billboards, newspaper ads, magazine ads, radio ads, commercials, bus advertisements, and practically every type of advertisement you can think of.

Advertising in conjunction with marketing will allow your company to generate awareness and increase its audience. Through advertising you can quickly let a variety of customers know about products that may be of interest to them and inspire them to make a sale. When the two areas work together, they can help the sales team meet their monthly goals and improve the overall profitability of the company. It is important to spend time with marketers and advertisers to establish some goals they need to achieve together and separately. Here are some of the things you need to evaluate:

• Marketing and advertising budget


• Mass media methods of reaching your target audience


• Seeking ways to improve the company reputation and overall image


• Finding ways to increase customer satisfaction


• Building upon past marketing and advertising campaigns


• Looking for innovative ways to reach your target audience (think of social media marketing and other online ways to promote your business)