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How to improve your marketing efforts through good PRIn the book Public Relations: Concepts and Practices written by Ray Simon, he quotes,
Your reputation is one of your company's most important assets.Better relationships with customers, future prospects and the media affect your successes of failures of your business.It can also encompass how your own employees think and feel about their employer, which in turn affects your success as well.Your public relations employees are already in the "behavior business". Make sure they understand why it is so important that your audiences have a positive image of your company.When you can create, change or reinforce an opinion of your company by persuading, reaching and moving to the desired actions of those whose behaviors affect your business the most, your public relations mission is accomplished.It takes a lot of hard work and dedication to create a marketing campaign that will emphasize good public relations.You must know how to write a persuasive message that will affect and target your audience.It needs to be persuasive and believable, but also factual and honest.You want it to shift your audience's point of view to what you would want them to believe of your company You must think about the best way for your business to communicate your message.Examples would be speeches, brochures, media interviews, newsletters and many others.Define your goals and objectives and have them be in line with your overall business and marketing objectives.One way to improve your marketing campaign through your public relations is that good planning is essential and can alter individual perceptions and lead to changes in your key audiences.Develop a schedule for your campaign.Coincide your public relations plan with other marketing and sales efforts.Finally, track your results of your public relations campaign.Did you achieve your objectives and goals?Did your marketing efforts improve your overall business plan?As always, you may find you may need to modify your campaigns.
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